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Advocacy and Public Relations Manager - Czechia  

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Posted on : 01 May 2017

Project Description

Create high-value, substantive relationships with key external stakeholders that deliver mutual benefits including patient organizations, medical societies, media, payers, regulators, selected KOLs.

Establish trusting, long-term relationships.
  • Leverage patient advocacy groups for media related activity and support in access related activities on the level of payers.
  • The relationships should be based on values of trust, respect and transparency so that the patient perspective is systematically integrated into all aspects of activities delivery & decision making.

  • Input of the patient and media relations perspective into company brand plans throughout the life-cycle.
  • Specific input to HTA strategy to ensure appropriate access for patients.
  • Support patient access to medicines by working with patient groups, scientific groups, and health focused media and payers to help determine the value of innovation and address access barriers.
  • Supporting medicines usage and improving medicines adherence by working with patient groups to deliver optimal patient information and materials.  

  • Leadership role to ensure EU activity and all CZ activity with CZ patient groups and scientific societies is compliant, aligned, coordinated.
  • Represent the CZ in our company’s overall EU patient group strategy through the International Patient Access Network (IPAN).
  • Support and contribute to best practice sharing within the IPAN.
  • Help ensure a clear understanding and implementation of our company’s policy of interacting with patient groups to ensure best governance and compliance.
  • Monitor the external environment with respect to patient groups and inform the company of future trends so they can be built into company strategy.
  • Represent the voice of patients in the matrix environment involving value access & policy, medical, marketing, communication, public affairs and R&D teams.
  • Serve as local single point of contact for Corporate Communications for all locally initiated internal communications activities.
  • Preparation of Internal newsletter and promotion of CSR (corporate social responsibilities) activities.

  • Utilize excellent understanding of the patient perspective to support the development of our company's position on Healthcare policy in collaboration with the VAP Sr. Manager.
  • Ensure the affiliate colleagues are aware of expert thinking and current trends within patient focused policy.
  • Support the shaping of the CZ environment in relation to patient policy through engagement with senior stakeholders in patient groups and taking a leadership role within the trade association regarding patient group activity.