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Sr Specialist Digital Channel Warsaw Poland,  

Posted on : 01 May 2017

Project Description

Responsibilities:Shape affiliate Multichannel strategy and coordinate multichannel projects on the affiliate levelAct as a leading business partner to Brand Leads and Medical and support brand planning process from the multichannel strategy perspectiveEngage and interact with stakeholders in HQ Zug (close cooperation, participation in intl projects)Provide support in SEO (search engine optimization) analysis for websitesPlan, manage and implement the national e-campaign calendar working closely with internal teams and external agenciesDeliver input and guidance to Marketing and MedicalLiaise with Internal Departments to Gather Web ContentManage relations with 3rd party digital agenciesDevelop a system of storing and archiving web content & news to be used by marketing teamWork closely with other team members to align digital and content strategy across platformsand ad channelsKeep up-to-date with the latest trends and best practices in online marketingAnalyze of digital metrics using Google AnalyticsDeliver reporting & post implementation reviews to ensure continuous improvement of digital marketing campaigns and programsEnsure knowledge transfer to all stakeholders on the affiliate levelQualification:3  5 years of relevant experience with Digital Media and in Digital MarketingPharma experience would be an additional assetSolid understanding of digital marketing and content management (also social media platforms)Experience in implementing and administrating of digital channels (webinars, webcasts, websites, e-mail-marketing)Experience in monitoring/tracking of digital activitiesStrong knowledge of SEO & Analytics (e.g. Google Analystics)Competencies:Strong project management skills (leading cross-functional project teams)Ability to manage both local and national e-campaignsAn analytical thinker with the ability to make robust decisions to demonstrate clear business ROI for all activitiesStrong interpersonal skills with the ability to work well independently and in a teamPotential for further growth within local or regional structuresA confident communicator, both oral and writtenGood IT skills, including Microsoft Office (Word, Excel, Outlook, PowerPoint)Proficiency in Polish & English (oral & written)


Poland Warsaw

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