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Sr. Product Manager, Marketing Patient Care - United States  

Becton Dickinson (company)


Posted on : 04 April 2017

Project Description

Job Description
  • This position is in the Medication Management Solutions business and reports to the Marketing Director, Patient Care Unit Segment. 
  • This position drives Product Marketing for the Patient Care Unit segment and manages parts of the nursing product portfolio. 
  • Key responsibilities include managing future products based on customer needs, market trends, competitive analysis, business model, pricing and life-cycle management.
  • This position will collaborate closely with Enterprise Solutions software product managers, R&D, downstream marketing, global marketing teams and adjacent businesses.

  • Become subject matter expert for patient care unit (nursing) segment – especially medication workflows.
  • Bring market expertise and product leadership into product development teams.
  • Develop a holistic multi-year product strategy for assigned products including robust segmenting, targeting, positioning and winning value propositions.
  • Take ownership for market success of patient care unit products.
  • Understand and prioritize customer needs – domestic and international.
  • Lead innovation for patient care unit segment and select ideas based on customer and business criteria.
  • Ensure products have strong fit within the complex overall ES solution.
  • Align closely with ES software strategy and product releases.
  • Create business cases and ROI analysis for product trade-off decisions.
  • In collaboration with downstream marketing, prepare launch plans and execute successful market introduction.
  • Manage the full product life-cycle including end-of-life and customer migration/upgrade strategy.
  • Conduct market research projects as needed.

  • Healthcare experience with a focus on the patient care unit / nursing.
  • Understand medication management in key global markets.
  • Creative and innovative thinking around customer problems and developing new solutions.
  • Product management experience with hardware and/or software products in medical device field.
  • Enterprise software experience a plus.
  • Business and financial modeling (budgeting, pricing, forecasting, etc.).
  • Excellent communication, presentation and writing skills.
  • Collaborator with a track record of success in highly matrixed global organizations.
  • 5-10 years’ experience in a healthcare, medical device and/or related industry experience.
  • Bachelor’s degree in Business or Marketing.
  • MBA preferred.
  • Fluency in a major European language or Mandarin a plus.