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(Sr.) Brand Manager - China  

Lilly (company)

Posted on : 22 October 2017

Project Description

(Sr.) Brand Manager
Strategic Planning
  • Lead in the brand building process (i.e. Big Rocks) to build strategy
  • Manage the brand development timeline to ensure launch readiness
  • Coordinate cross-functional teams to plan and execute launch workstreams (e.g. trademark, pricing)
Customer Engagement
  • Identify and engage thought leaders in targeted therapeutic areas (CRC)
  • Establish product advisory board, including physician and payers, to guide brand strategy
  • Create deep customer insights that differentiate Fruquintinib in collaboration with Market Research
Campaign Execution
  • Conduct launch campaigns to shape a positive environment for Fruquintinib
  • Liaise with Medical team to launch the medical programs (e.g. SEM, Sponsorship, HO)
  • Build the promotional content (e.g. video, slides) for product campaigning
Agency Management
  • Interface with the agency account as the single point of contact
  • Oversee the OPEX budget for agency activities to stay with the plan
  • Manage the performance of agency partners through both formal and informal communication
Internal Communication
  • Deliver training of product knowledge and brand strategy to the sales force
  • Design the training materials and sales tool (e.g. IVA)
  • Drive internal business planning process (i.e. Customer Council, Business Plan, Operational Plan)
  1. Desired Characteristics
  • Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed
  • Influence: lead without authority both internally and externally
  • Communication: articulate clearly in both oral and written communication
  • Team Spirit: achieve results through team work as a valued leader / member in different setting
  • Empathy: feel and address what is appealing to the stakeholders

  1. Essential Qualification
  • Bachelor degree and above
  • At least 5 years related working experience
  • English proficiency for business communication
  • Good command for Microsoft Office

  1. Desirable Requirement
  • Medical background preferred
  • Previous oncology marketing experience as a plus