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Senior Product Marketing Manager DT&I (f/m) Aalen Germany,  


Posted on : 20 March 2017

Project Description

To strengthen our Sales Development Team in the Business Group Vision Care, we are seeking a Senior Product Marketing Manager DT&I (f/m) Your job Develop global product concepts of dispensing tools & instruments (DT&I) for eye care professionals as well as define product positioning, strategies and target groups for new innovative, digital solutions Create B2B and B2B2C Go-to-market campaigns Execute global product campaigns together with local entities Consult with customers and local entities to identify potential marketing needs, to support product adaption and effectiveness as well as be a resource to local marketing managers Conduct primary and secondary market research Work closely with product management, sales development, technology & innovation, training and communication departments Brief and lead advertising agencies, market research institutes and vendors Plan and implement tactics with responsibility to managing expenses to budget, meeting timelines and deadlines as well as measuring the effectiveness of projects Our requirements A degree in optometry, pharmacy, engineering, economics or a comparable field At least 5 years of working experience, preferably at a medical/optical industry or retailer company from these industries with a strong focus on B2B Product launch experience and project management skills Experience in the field of sales and trade marketing Excellent oral presentation and written communication skills (word processing and presentation software) Fluent in English and German, written and verbal Excellent organizational and analytical skills, the ability to work independently, intercultural skills and the willingness to travel With just under 25,000 employees, ZEISS is one of the global leaders in the optical and optoelectronic industries and has been contributing to technological progress for 170 years. ZEISS develops and distributes lithography optics, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. If you are interested in this position, please send us your application using the link at the bottom of this page, indicating your earliest possible entry date.

Locations

Aalen Baden Wurttemberg Germany

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