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Senior Product Marketing Manager DT&I (f/m) - Germany  

Company managed [?] Still accepting applications

Posted on : 20 March 2017

Project Description


Description:
To strengthen our Sales Development Team in the Business Group Vision Care, we are seeking a  Senior Product Marketing Manager DT&I (f/m) 
  

Your job 
   
  • Develop global product concepts of dispensing tools & instruments (DT&I) for eye care professionals as well as define product positioning, strategies and target groups for new innovative, digital solutions 
  • Create B2B and B2B2C Go-to-market campaigns   
  • Execute global product campaigns together with local entities   
  • Consult with customers and local entities to identify potential marketing needs, to support product adaption and effectiveness as well as be a resource to local marketing managers 
  • Conduct primary and secondary market research 
  • Work closely with product management, sales development, technology & innovation, training and communication departments 
  • Brief and lead advertising agencies, market research institutes and vendors 
  • Plan and implement tactics with responsibility to managing expenses to budget, meeting timelines and deadlines as well as measuring the effectiveness of projects   


Our requirements    
  • A degree in optometry, pharmacy, engineering, economics or a comparable field 
  • At least 5 years of working experience, preferably at a medical/optical industry or retailer company from these industries with a strong focus on B2B 
  • Product launch experience and project management skills 
  • Experience in the field of sales and trade marketing 
  • Excellent oral presentation and written communication skills (word processing and presentation software) 
  • Fluent in English and German, written and verbal 
  • Excellent organizational and analytical skills, the ability to work independently, intercultural skills and the willingness to travel   



About Us:
  • With just under 25,000 employees, our company is one of the global leaders in the optical and optoelectronic industries and has been contributing to technological progress for 170 years. 
  • Our company develops and distributes lithography optics, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology