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Senior Product Manager, Northera - United States  

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Posted on : 28 May 2017

Project Description

Senior Product Manager, Northera






435 - Northera Marketing


No other global pharmaceutical company is focused solely on the brain. Lundbeck’s global legacy in neuroscience goes back six decades, and with it comes a tremendous level of expertise, commitment and energy – not to mention, responsibility to patients. We are radically changing the future, investing in long-term plays in research. As we define tomorrow, there is no question that the here and now is critical to bridge the future. Therefore, we continue to bring forward therapies to address symptomatic improvements to help people live better lives, while simultaneously pursuing disease-modifying treatments in pursuit of a cure. In fact, in the past seven years, Lundbeck has launched four neurology products addressing rare epilepsies and movement disorders.

Lundbeck operates within a unique corporate ownership structure: our company is 70% owned by a foundation established by the wife of our founder to ensure our continued ability to conduct difficult and time-intensive research. The Lundbeck Foundation contributes nearly $100 million to life sciences research each year and an additional 1 million euro for The Brain Prize to advance neuroscience research.


The Senior Product Manager, Northera Marketing will be responsible for developing and executing the strategy and tactics for the Northera brand plan. This person will be responsible for leading and coordinating the healthcare professional marketing activities and the consumer marketing activities. Key responsibilities include establishing strong relationships with key opinion leaders (KOLs) and advocacy organizations, leading others to manage customer-facing programs and tactics and driving market research projects to determine actionable insights that evolve the brand. Additionally, this individual will work with the brand director to coach and develop direct reports. Driving strategic alignment with Medical Affairs and other cross-functional partners will be an essential part of this role. Strong collaboration and leadership skills are necessary as this person strives to lead effective implementation through influencing cross-functional stakeholders as well as members of the brand team, the field sales organization, the sales training team and other cross-functional partners (e.g., Compliance, Regulatory, Legal, marketing operations, PR, etc.).


People Leadership

  • Lead direct reports to strategic and operational excellence by ensuring coordination across the teams and maximizing results for the brand
  • Manage direct reports across professional and consumer work streams
  • Help team members prioritize initiatives and activity

Marketing Strategy

  • Collaboratively leads development of brand strategies by utilizing sound marketing principles and available market research
  • Proactively considers and identifies new strategies, tactics and vendors to challenge the team’s thinking and raise the level of performance, ultimately finding ways to do more with less
  • Establish strong strategic relationships with KOLs and advocacy organizations to understand how best to communicate the value of the brands
  • Works collaboratively with direct reports, brand leadership, and finance to build and manage the overall brand budget
  • Coaches team to establish ways to measure impact, reports results, and adjust plans accordingly

Marketing Execution

  • Works closely together with brand leadership to plan and execute the strategic planning process
  • Works closely with sales and brand leadership to monitor the progress of the brands and adjust appropriately, when necessary, to increase revenue and achieve overall brand success
  • Develop and execute HCP and consumer strategies and tactics (including sales force materials, non-personal promotional materials, digital/social/media strategies, advocacy activities, etc.)
  • Develop strategies for key conventions/conferences/meetings
  • Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory process

Cross-Functional Collaboration and Influence

  • Effective implementation of promotional materials and programs by providing appropriate direction to sales training and the sales organization
  • Develops cross-department support of the brand by coordinating with market research, medical affairs, and public relations
  • Collaborates directly with brand and sales leadership, sales training, sales teams, and other cross-functional groups to communicate brand strategies and ensure that all groups are aligned with the brand objectives; in addition, monitor the progress of the brand
  • Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, obtain concept buy-in before developing a new initiative, and working collaboratively to successfully launch initiatives.


  • Bachelor's Degree or Equivalent
  • 7+ years of sales, marketing or other relevant commercial or analytical experience
  • 4+ years of pharmaceutical/medical/healthcare product brand marketing, sales or other pharmaceutical / medical / healthcare product commercial leadership experience
  • Demonstrated ability to build consensus and influence others
  • Demonstrated ability to build strong relationships
  • Track record of leading cross-functional teams
  • Demonstrated ability to manage multiple projects simultaneously
  • Experience managing third-party vendors, delivering projects on-time and within budget
  • Proficiency in Microsoft Office products, namely Word, Excel, and PowerPoint
  • Excellent communication and presentation skills
  • Prior experience leading direct reports in pharmaceutical marketing, sales or commercial function


  • MBA or Master’s Degree
  • Experience and knowledge of neurology, as well as the Parkinson’s and/or cardiology market
  • Pharmaceutical sales and/or sales management experience
  • Experience in the development and execution of marketing promotional tactics
  • Budget management experience
  • Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities


  • Willingness/Ability to travel approximately 30% domestically. International travel may be required.

Please apply for this job from a desktop/laptop computer.