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Sales Specialist - South Korea  

Bio-Rad (company)


Posted on : 17 January 2017

Project Description

Job Responsibilities
  40  % Sales  
  • Achieve sales, marketing and financial objectives for relevant products lines. 
  • Work closely with CDG Manager, sales managers, local sales team and / or distributors to develop and implement selling strategies to win greater market share for assigned product portfolio.
  • Sales of product within approved price range. 
  • Advice on maintenance of inventory levels so that the Company and customer expectations are met. 
  • Engage key customers on through presentations, workshops and /or technical discussion to win deals and accelerate revenue growth for the portfolio 
  • Provide leadership to local sales teams / distributors in driving consumables sales of the assigned portfolio by active management of our install base 
  • Managing and visit KOL customers once a Month for Nation    

 20 %  Technical   
  • Serve as the technical resource to support local sales teams and distributors in complex sales situations 
  • Support the product managers and FAS team in the conduct of hands-on workshops 
  • Coordination of designated instrument evaluations and assist in development of associated test protocols. 
  • Serve as the scientific resource to our customer base during the pre-sales process Basic knowledge of LIS Connectivity and IT support actively    

  20 %  Marketing –  
  • Maintain excellent market knowledge of all major prospects and local competitor activities and report this information to the Sales Manager. 
  • Prepare, implement, monitor (set objectives) and achievement of the business plan product portfolio. 
  • Advise on and recommend product marketing strategies including promotion, advertising, pricing and distribution and join relevant industry societies. 
  • Liaise with Product Manager in the formulation of sales strategies and the negotiation of product pricing. 
  • Coordinate and oversee the planning and implementation of relevant workshops, conferences and seminars. 
  • Manage relationships with key opinion leaders across the assigned product portfolio.    

  10 %   Administration –  
Responsible for maintaining customer and prospect database.    

  10 %   Self-Development –
  •   Ensure that a Performance Management Plan is agreed and in place. 
  •   Implement an Individual Development Plan.                 

Required Skills 
  •  Good verbal and written communication skills 
  • Good interpersonal skills 
  • Able to communicate in English (spoken and written) 
  • Proven customer relationship building skills 
  • Demonstrated initiative Strong organization and planning skills 
  • Strong, proactive approach to work Results driven
  •  Familiar with computer software such as MS office 
  • Excellent manner and competitive thinking                

Required Experience 
  •  Degree in Medical or Biomedical/Biosciences 
  • Minimum 5 years experience in the Clinical Diagnostics industry with technical and practical knowledge of Clinical Diagnostics Instruments. 
  • Good understanding of hospital clinical lab process and lab quality control workflow. 
  • Customer focus and proven ability to engage customers.