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Regional Marketing Senior Manager - MidAtlantic  


Posted on : 01 May 2017

Project Description

Territory PK320000/Mid Atlantic covering the following states NJ, PA, NC, SC, DE, VA, MDThe Regional Marketing Senior Manager will join the National field team of 10 Regional Marketing Managers (RMM) responsible for supporting the Myeloma and Leukemia sales forces by increasing the effectiveness of and ensuring compliance for field based marketing initiatives. The Sr. RMM will partner with the RMM Director, Brand Team, Field Sales Team, Sales Operations, Business Analytics and Medical Science Liaison Team to better understand regional and local promotional trends to enhance the execution and impact of key marketing initiatives and opportunities for increasing KOL advocacy. They will need to become subject matter experts and develop long term relationships with OLs in order to influence mindset and public advocacy. The Sr. RMM will be responsible for strategically partnering with OLs and the RMM Director to develop innovative promotional program content that ultimately delivers a best in class  promotional speaker program. The Sr. RMM will attend, collect, analyze, and present feedback on national and regional symposia meetings, congresses, etc. In addition, the Sr. RMM team members will assist with commercial advisory boards as needed and hold marketing feedback meetings with speakers, KOLs, and other key customers. Cross functional collaboration across the organization, sales teams, and the marketing team will be critical for success.%

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