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Product/Market Manager - United States  

Becton Dickinson (company)

Posted on : 19 July 2017

Project Description

This Product Manager position is a great opportunity to be involved with supporting BD’s Alaris® Infusion Platform. This position is responsible for defining the syringe market strategy, with a focus on overall product pipeline and new product development. Key activities include customer/market research, forecasting and financial analysis, identifying business opportunities, product investment decisions, defining and driving product initiatives from concept through commercial launch, and full support of the stage/gate process with R&D.

Job Description

Duties & Responsibilities

Duties & responsibilities include any of the following as assigned by your supervisor:

  • Demonstrate in-depth experience, knowledge and skills in product/market management
  • Identify global market opportunities, develop, implement and manage solutions, and provide subject matter expertise in healthcare product and informatics development.
  • Assess financial implications, including profitability and viability, for complex product/market portfolios or segments.
  • Manage aspects of the product lifecycle for moderately complex, defined products/markets.
  • Develop and drive product launch and limited control release plans.
  • Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven. 
  • Support business responsibilities in Product Development processes such as Stage-Gate.
  • Understand and manage product lifecycle processes and make recommendations to achieve sustainable economic success for complex product/market portfolios or segments.  
  • Competency with working in FDA, regulated environment for product development process.
  • Participate on cross-functional teams with members in sales, manufacturing, field operations, R&D, Quality, regulatory, clinical, downstream marketing and user experience design  to achieve economic success.
  • Proven ability to influence cross-functional teams/members without formal authority. 
  • Work closely with International downstream product managers to provide launch support during the release transition.

  • 5+ years’ experience in upstream marketing, product management with a demonstrated business focus and competency. 
  • Medical device marketing experience strongly preferred.
  • Bachelor's Degree in Marketing or Related Field; MBA preferred. 
  • Proficient with Microsoft Word, Excel and PowerPoint, Advanced verbal, written and presentation/communications skills.  
  • Ability to define problems collects data, establish facts and draw valid conclusions.  
  • Strong organizational, leadership and interpersonal skills.  
  • Personal characteristics: detail-oriented, critical thinker, self-motivated, enthusiastic, resourceful, self-aware, customer-focused, interested in professional development/career progression, personable.  
  • Up to 10% travel

Primary Work Location

USA CA - San Diego TC Bldg C&D

Additional Locations

Work Shift