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Product Manager Basel Switzerland,  


Posted on : 26 January 2017

Project Description

Product Manager Instradent About us Instradent is part of the Straumann Group and acts as a business platform to drive and manage the distribution and internationalization of brands for tooth replacement solutions such as dental implants and prosthetics. These leading brands, which include Neodent and Medentika, offer high quality, attractively-priced products, which are popular in domestic and regional markets. For the Product Management Team at our HQ in Basel we are looking for a Global Product Manager to accompany new product development within a Development Program and be responsible of shaping innovative new product solutions based on industry experience, lead user and customer interaction, and Instradent s strategic objectives. Acting as a Product Manager you will also be responsible for the entire product life cycle management of an existing product portfolio and for the optimization of the global product contribution. Being a portfolio expert you will contribute to sales force training, product positioning, key messages as well as maintaining relationships with Key Opinion Leaders (KOLs). If making things work in a fast-growing, agile international environment is your vocation, Instradent is the place to be. Your tasks In your role as Product Manager you will: For New Product Development Identify, collect and assess market and customer needs; transforms them into System and Product Requirements in close collaboration with manufacturers Write Sales & Marketing Plan, define the product claims Define features and benefits and provides inputs on detailed positioning Have a deep understanding of competitive landscape, and deliver comparison of new products with competition Elaborates pricing of new products based on overall positioning in collaboration with Customer Marketing, and will be responsible for value analysis of new product & competitors. Write product training concepts and content together with T&E Deliver product related documentation (e.g. step-by-step, IFU, treatment guide for product solutions, presentations, website, product catalogue) Provide information for product collaterals and works with the manufacturers or creative agencies to develop promotional programs Drive market introduction, oversees and supports local product managers during local launch (defines requirements for local launch readiness) For Product Life Cycle Management Own responsibility for a defined product group, will be key contact person for subsidiaries and HQ Proactively monitor product performance (sales, gross margin), seek counteractions quickly to address performance gaps together with Regional Sales organization Be responsible for strategic claim development and product positioning, provide input to product strategy Contribute to develop concept & content for product collaterals and work with manufacturers or creative agencies to develop innovative promotional programs Own and update product related documentation (e.g. step-by-step, IFU, marketing brochures, presentations, website, product catalogue) Have regular interactions with customers to understand detailed product usage and performance in comparison to competitive products Identify and assesses new product innovations and incremental product improvements based on market feedback Provide in-depth market, industry and competitive analysis, compile product related comparison Drive yearly pricing process (ASP) for product group in alignment with franchise pricing strat Your profile Technical background as dental technician (prosthetics) plus additional education in business administration (is an asset) Minimum 3 years  experience in Product Development or Product Management related functions in dental industry Project Management experience is a plus Proven track record of achieving objectives and targets Excellent written and verbal communication skills in German & English , any other language is an advantage Focused on customers, solution oriented, commercial mindset Collaborative, builds effective working relationships Strong sense of ownership, accountable and has a can-do  attitude Creates opportunities, innovative thinker Trustful, reliable and honest individual Strong communication skills, shares information and knowledge Open for change, adapts proactively Energetic, straight forward and performance driven personality Solid analytical skills, structured way of working Feels comfortable within a dynamic, agile and global environment Interested? It takes the commitment of bright and resourceful people to further advance our innova

Locations

Basel Switzerland

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