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Poultry Category Marketing Manager CIS Moscow Russia,  

Lilly (company)

Posted on : 12 August 2017

Project Description

Poultry Category Marketing Manager CIS
 >AA89A:0O $545@0F8O
;02=K9 >D8A /  >D8A5
POSITION TITLE: Poultry Category Marketing Manager CIS
Role overviewWorks closely with the Head of Marketing CEE & CIS and team to provide input into the Poultry Marketing strategies for Elanco Animal Health Commonwealth of Independent States (CIS).
Accountable for the performance of the plans for the Poultry category including its key pharmaceutical and vaccine brands.
The Category Manager will be employed in the development and execution of the marketing plans for Poultry specific brands as assigned to ensure alignment to the both categories  and business objectives. The role interacts with key suppliers, including agencies and sit on multiple internal and external cross functional teams. As part of the EMEA Marketing organization collaboration will be required with the European Poultry Marketing Managers to provide input to the Regional Marketing strategy.
Day to day responsibilitiesExecution of Country Affiliate Category and Brand Planning:
  • Works closely with marketing leadership to give input into Annual Marketing Plan. Lead marketing planning for the Poultry assigned brands.
  • Execute the roll out of county Marketing Campaigns to achieve Sales Targets in line with specific objectives as identified in the annual Category Plans.
  • Lead and develop supportive programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs.
  • Build metrics to track success and identify gaps versus planned outcomes.
Coordination of the production and supply of all support material:
  • Supply marketing communications (marcoms) items, such as leaflets, posters, detailers and merchandise aligned with Global and Regional platforms and directions (Global and Regional brands). Design and supply items for local brands where and when required.
  • Working closely with internal personnel and external agencies involved in the production and final approval of all artwork, and to ensure compliance with industry and internal organizational regulatory requirements.
  • Partner with Development and Regulatory Departments to ensure that Finished Goods meet all legal requirements in terms of packaging, text, and insert leaflets. Liaising and coordinating with Artwork departments in affiliate, Regional and Global hubs.
Expenditure, Production & Sales Forecasting:
  • Budgetary Management: Brands are supported by an Advertising and Promotions (A&P) budget, used to fund campaigns and promotions. It is the responsibility of the Marketing Manager to manage this budget, to ensure appropriate allocation of resources.
  • Partner with Business Unit, Technical Operations, Regulatory and Customer Services to ensure sufficient product stock (by SKU) available to meet Sales Targets, at the same time meeting Inventory objectives.
Customer Centricity:
  • Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify the competitive pricing.
  • Spends time in the field as needed to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis.
  • Develop a deep understanding of the customer and customer needs
  • Manage brand and product pricing, exposure and price control.

Develop and maintain business relationships with key business partners
  • Build positive relationships with relevant external bodies, such as KOLs, advertising agencies, key vendors etc.
  • Promote the Elanco brand internally and externally to build engagement.

Required skills, experience and education


Degree level either life science or business qualification. MBA or professional marketing qualification is desirable.

3+years marketing experience

Required Skills


г.Москва, Российская Федерация

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