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Multichannel Communication Specialist Job Lucerne Switzerland,  

MSD (company)


Posted on : 10 April 2017

Project Description

Description
  • Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. 
  • Today, we are building a new kind of healthcare company  one that is ready to help create a healthier future for all of us.
  • Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you. 
  • To this end, we strive to create an environment of mutual respect, encouragement and teamwork. 
  • As part of our global team, you ll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
  • The Multi Channel Communication Specialist is part of the Commercial Operations Team within the Swiss Customer Solutions & Commercial Operations Team and drives a differentiated customer experience and maximizes commercial success of key franchises through creation and sourcing of digital content according to the Multichannel Marketing plan. 
  • The successful candidate further tracks and measures impact and engagement of digital assets and activities appropriately to secure continuous improvements and organizational learning.



Responsibilities:
  • Create, source and implement cutting-edge digital content that deliver value to the business and customers
  • Align with Multichannel Marketing Manager on deliverables according to digital strategy and collaborate with cross functional teams and engage marketing and customer-facing colleagues with multi-channel offerings to ensure available channels are fully leveraged and high-performing
  • Support Sales and Customer Solutions in their activities and implement and maintain innvovative ways of communication
  • Ensure that eMarketing Campaigns are appropriately integrated into local customer and communication plans and support business-critical initiatives according to agreed priorities
  • Ensure that all activities in eMarketing adhere to medical, legal and compliance regulations
  • Collaborate closely with regional functions to secure the Swiss voice and to re-use digital content from other markets
  • Support efforts to maximize channel mix effectiveness across Field Force (eDetail, Events), Remote Rep, eMail, Internet
  • Support distinct channel offering based on customer segments value to increase ROI
  • Ensure that customer channel offerings and behaviors are aligned with CRM strategy/system and local go-to-market model
  • Implement channel mix deliverables for Customer Units and Customer Solutions
  • Increase Digital Reach  and drive custom-tailored activities to activate local key customer groups
  • Own the local multi-channel communication plan and ensure one-single customer experience across channels
  • Ensure tracking of impact of all MCC activities (i.e. increase top-line, reduced marketing costs or appropriate differentiation measures)
  • Share best practices with region & local business
  • Analyse data and integrate the insights to improve running and future projects
  • Control channel performance by customer segment in close collaboration with Customer Insight.
  • Consult Senior Management regarding corrective actions to ensure channel alignment



Qualifications
EDUCATION & Experience
  • Master's Degree in economics, communication, public relations; PhD would be an asset
  • Familiar with e-channels and/or e-marketing
  • Relevant work experience (especially in consumer goods or Swiss pharmaceutical industry) would be an asset
  • Skills (include specific skill levels required to apply company  Leadership Principles)
  • Able to understand the company customers and their needs
  • Sensitive and open to the world of pharmaceuticals with all its opportunities and restrictions
  • Demonstrated success and learnings in cross-channel marketing and sales
  •  Experience in dealing with outside vendors
  • Ability to co-ordinate cross-functional activities
  • Translate marketing strategies into online tactics and strategies
  •  Adequate knowledge of web related data analysis, sufficient to interpret reports
  • Used to report quantifiable results against KPIs and objectives
  •  Stress-resistant and used to working with deadlines
  •  Team-player, ability to motivate and convince
  • Knowledge of internet architecture, such as content management systems, email engines, WebTrends, Hosting etc
  • Knowledge of internet related regulation such as SPAM, opt-in/opt-out, Privacy regulations etc.
  •  Swiss cultural sensitivity



Languages: 
German, French and English


Offer:
  • Our employees are the key to our company s success. 
  • We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. 
  • Our Company s benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.

      
    
Job Segment:  Communications, Medical, Marketing Communications, Outside Sales, Pharmaceutical Sales, Marketing, Healthcare, Sales                       

Locations

Luzern CH

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