BrightOwl Loader Loading

Multi-channel Marketing Manager Machelen Belgium,  

Posted on : 23 May 2017

Project Description

.pre {white-space: pre-wrap;} Your tasks and responsibilities What is your focus? " challenge and drive all Pharma businesses to increase the adoption of the MCM strategy, and the degree of the implementation of the tactics in relation to defined brand strategies " develop a multichannel strategy to create an impact on the different business unit product teams What are your tasks and responsibilities? " co-develop and challenge the MCM strategy within the integrated brand plans in order to fully integrate MCM on all levels of the brand plan. This of course with a clear focus on defining the appropriate content and channel mix ( connecting the dots ) to achieve the pre-defined goals and corresponding KPI s and continuously challenge the status quo " take responsibility and ownership in actively proposing, defining, implementing and optimizing our quarterly strategic plans / campaigns within all Pharma Marketing & Sales organizations " take co-responsibility in defining and achieving the KPI s of the different MCM campaigns " involve all relevant internal and external stakeholders (Marketing, Sales, HCP s, Legal, Medical, Training, Communications) in order to create awareness and alignment around MCM campaigns " actively connect with Sales & Medical to experience and check Bayer s current customers journey, to check enrolment of current MCM campaigns within this journey and to explore new possibilities " advise Marketing in setting-up internal and external (HCP s and patients) co-creation initiatives, to generate valuable and relevant content and to generate (new) channel concepts " provide internal and external MCM best practices, trends and insights and organize appropriate MCM knowledge transfer across all Pharma divisions " be the key contact person regarding MCM towards Global and other Bayer divisions .pre {white-space: pre-wrap;} Who you are " Minimum a Bachelor degree with 3 years hands-on MCM experience " proven project management experience and change management skills " able to translate strategy and concepts into tactics " customer journey focus and trends and innovation spotter " gets energy from challenging the status quo and continuous improvement " loves Metrics / KPI s " has knowledge of CRM systems " able to convince people, strong communication and presentation skills " sharing/co-creation spirit " excellent knowledge of Dutch, English and French in word and writing " customer focused and able to manage complexity What can you expect? To join an environment that can offer you a clear career path and further development opportunities that strive for a match between your expectations and those of Bayer. Furthermore we also have nice perks such as an on-site canteen that offers a varied daily choice of lunch and nice nibbles. You also have free parking place and smaller things such as free coffee, tea and fruit.



Find a Job Find Candidates

Most Recent Searches

Most Famous Searches

You might also like