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MBA Marketing Intern Franklin Lakes United States,  

Becton Dickinson (company)

Posted on : 18 September 2017

Project Description


At BD, MBA Interns drive influence and organizational impact. Projects and assignments tackle real business issues and enable you to accelerate your career through both personal and professional development, while solving some of healthcare s most compelling problems, and advancing the world of health. As a successful MBA recruit you can have the opportunity to develop rewarding experiences early on in your career that can last a lifetime. The BD MBA Internship program is our primary source for engaging and hiring marketing talent and developing our future leadership pipeline.

BD has a unique and exciting culture of open accessibility to senior business and functional leaders across all business units. You, as a BD MBA Intern, will have access to a broad group of business leaders and experts who can provide insight, feedback and information for your project as needed and requested by your management team. You will develop skills in managing customer relationships by developing rapport with key stakeholders at all levels of the customer organization.

Job Description


As a Marketing Intern, your responsibilities may span the following areas:

Market Assessment and Strategy Development - Define target markets with high growth opportunities and develop strategies to achieve business objectives. Seek, sense, and analyze market factors including market trends, emerging technologies, business, economy, policy, medicine, disease therapy, demographics that are critical to growth. Develop and implement a process for managing and identifying new business opportunities and drive new business growth through effective management and development of these opportunities.

Market Segmentation and Customer Insights - Identify unmet customer needs, technological innovations, and industrial challenges in a specific product space. Conduct market opportunity assessment to define and evaluate potential business impact of addressing unmet needs.


Franklin Lakes, New Jersey

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