MBA Marketing Intern - United States
Becton Dickinson (company)
At BD, MBA Interns drive influence and organizational impact. Projects and assignments tackle real business issues and enable you to accelerate your career through both personal and professional development, while solving some of healthcare’s most compelling problems, and advancing the world of health. As a successful MBA recruit you can have the opportunity to develop rewarding experiences early on in your career that can last a lifetime. The BD MBA Internship program is our primary source for engaging and hiring marketing talent and developing our future leadership pipeline.
BD has a unique and exciting culture of open accessibility to senior business and functional leaders across all business units. You, as a BD MBA Intern, will have access to a broad group of business leaders and experts who can provide insight, feedback and information for your project as needed and requested by your management team. You will develop skills in managing customer relationships by developing rapport with key stakeholders at all levels of the customer organization.
As a Marketing Intern, your responsibilities may span the following areas:
Market Assessment and Strategy Development - Define target markets with high growth opportunities and develop strategies to achieve business objectives. Seek, sense, and analyze market factors including market trends, emerging technologies, business, economy, policy, medicine, disease therapy, demographics that are critical to growth. Develop and implement a process for managing and identifying new business opportunities and drive new business growth through effective management and development of these opportunities.
Market Segmentation and Customer Insights - Identify unmet customer needs, technological innovations, and industrial challenges in a specific product space. Conduct market opportunity assessment to define and evaluate potential business impact of addressing unmet needs. Determine pipeline of opportunities and key measures of success. Collect key customer insights to understand unmet and under-served customer needs of high value and develop recommendations to address product and service gaps as well as deliver improved customer experience.
Strategic Innovation and Product Development - Collect and synthesize relevant market information and provide strategic direction, analytical support and information with regard to customer unmet needs and market trends to guide development activities. Identify and validate world-wide growth opportunities and drive strategy development for selected white space opportunities for BD. This includes providing market assessments, preparing financial projections and providing direction for product development programs; and support business development activities (acquisition analysis, partnership analysis, etc.).
Marketing Communications Leadership - Lead the development of brand and product messaging strategies and establish sustainable and differentiated product positioning to elevate awareness and brand preference. Define the most effective marketing communications mix including advertising, sales promotion, public relations, and direct marketing to reach the target audience. Define and execute lead generation programs to drive revenue growth.