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Marketing Manager - Urology Endon United Kingdom,  

Astellas (company)

Posted on : 24 June 2017

Project Description

  • We have an exciting opportunity for a driven, experienced Marketer within the Pharma sector to join the Urology team as a Marketing Manager to develop, implement and evaluate marketing strategies for products and designated therapy area to achieve optimal product market share.
  • You will be innovative and forward thinking and be driven to improve efficiencies within marketing, and cross-functionally as appropriate.
  • You will be responsible for the development and implementation of tactical plans to achieve products sales targets within allocated budget.
  •  To make appropriate plans for the successful launch of pipeline products within the area of responsibility. 
  • You will effectively coach and develop and manage a marketing team consisting of senior/product managers, marketing assistants, professional relations manager and others.
  • Our company is the Sales & Marketing affiliate for the UK market. Our company are market leaders in Transplant, Oncology and Urology, with a significant presence in Anti-Ineffective & Pain.  

Key responsibilities
  • Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively applied in all initiatives.  Ensure Sales and Marketing Functions strictly adopt a culture of ethics and compliance; leading by example and appropriately challenging non-compliance.
  • Ensure adherence to company policies relating to healthcare compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).


Marketing Strategy
  • Deliver robust marketing strategies for products within designated therapy areas which deliver sales and profitability targets.  To ensure robust tactical product implementation plans are developed in conjunction with relevant internal stakeholders, and are continually reviewed and updated when necessary.
  • Responsible for setting the product strategies for the field-force, and ensure effective implementation and monitoring.
  • Contribute to the European product marketing strategies as part of the European brand team. 
  • Contribute to the European planning process in terms of MTP and Business Reviews on a regular basis and to ensure that product strategies are in line.
  • Identify and evaluate opportunities for current and future/new products through modelling, forecasting and risk analysis, both in terms of development and/or acquisitions.

Management and Collaboration
  • Establish and build effective and collaborative networks with peer group including DSMs, Medical Advisers, European Marketing and other European personnel.  
  • Effectively manage and coach a team of Senior/ Product Managers, Professional Relations Manager, and Senior/Marketing Assistant, including selecting, developing and performance managing staff within the area of responsibility.
  • Liaise will all relevant parties (Sales, Commercial, Medical etc. ) to support the sales and marketing strategies for the products`
  • To provide a mentoring role for the Marketing Manager when relevant.
  • Continuously develop own therapeutic and market expertise in designated therapy area and to lead and support the development of marketers and marketing excellence across APL.


Skills & Experience Required  
  • Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.   
  • Extensive experience in marketing including Group/Senior Product Manager position and Sales Representative experience 
  • Evidence of operating successfully in previous Marketing Manager positions 
  • Track record of successfully launching/growing pharmaceutical brands within the UK market 
  • Successful record of selling brands as a sales/hospital/NHS representative and progress achievement year on year 
  • Detailed knowledge of NHS policies, structures and processes, and potential impact upon company products and programmes 
  • Familiarity with data sources to monitor effectiveness and product strategies 
  • Excellent analytical skills; comfortable working with and interpreting data, trends etc. 
  • Marketing degree and/or health-related degree and professional marketing qualification.   
  • Track record of successfully launching/growing pharmaceutical brands within the UK market 
  • Specialist marketing expertise; proven track record of developing and implementing strategic marketing plans in designated therapy areas (ideally Urology). 
  • Track-record of leading planning process with excellent organisational and collaboration skills. 
  • ABPI Qualified  and/or proven compliance expertise ; to understand and comply with industry laws and relevant regulations. 
  • Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals. 
  • Demonstrable examples of ability to develop, coach and enable high performance teams and proactively promote best practice and knowledge sharing. 
  • Proven ability to influence, (appropriately) challenge and engage diverse senior stakeholders.  

We offer  
  •   A challenging and diversified job in an international setting   
  •   Good career opportunities   
  •   Inspiring work climate   
  •   Attractive remuneration package         


Hillswood United Kingdom

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