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Marketing Manager, High Parameter Systems San Jose United States,  

Becton Dickinson (company)


Posted on : 03 September 2017

Project Description

Reporting to the Senior Director of Marketing for Research Solutions, the Global Senior Product Manager/Marketing Manager is accountable for the strategic and tactical product management responsibilities for BD Biosciences' high end portfolio of Flow Cytometry Research Cell Analyzers including our High Parameter systems. The role supports brand marketing activities by: leading the development and execution of product marketing plans to produce maximum sales, growth and profitability; establishing and maintaining a strong competitive position through strategic and tactical identification of marketing opportunities; and developing marketing promotional and communication programs. In addition, this person will be responsible for elevating the overall strategic thinking of the global and regional marketing teams, defining growth strategies and executing effectively in a shifting and dynamic marketplace.

The role is accountable for marketing work-stream deliverables supporting line extensions and other assigned product development projects; it provides ongoing support of the Global Product Development Process (GPDS) by active engagement in peer reviews of marketing deliverables.

The candidate routinely interfaces with cross functional team resources including: Marketing associates, Finance, Quality, Regulatory, Manufacturing, Medical, R & D and Special Order Research Products (SORP) Group. S/he is expected to provide mentoring and coaching to less senior marketing associates including a direct report; assume a training leadership role in establishing general product management fundamentals and establishing, implementing and maintaining "best practices" in product management.

Job Description

Responsibilities:

  • Responsible for the total customer experience including, the strategic and financial performance of the product portfolio. Supports annual planning process to define and communicate global strategic, product development and operational direction for the product solution, and influences multifunctional resources to accomplish business objectives.

Locations

San Jose, California

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