DTC leadership responsibilities include managing the integrated TV and non-TV consumer campaign for Neulasta to drive effective patient education. The Marketing Director will be responsible for leading the overall Neulasta patient communication strategy, including the development of competitive response plans to effectively compete with potential future competition. The successful candidate will also be responsible for leading all patient marketing initiatives on six other oncology brands with active patient marketing campaigns. This includes preparing for and launching patient campaigns supporting potential future label extensions.
The successful candidate will also lead the extensive HCP MCM campaigns in the OBU which have strong historically proven ROIs. Leadership responsibilities include coaching the team in developing strategies and tactics aligned with each brands annual strategic plans. Driving innovation initiatives, developing campaigns that integrate field and MCM execution and continuously enhancing effectiveness of MCM communications will be additional important responsibilities.
Lead a team of 8 marketers to develop and execute strategic and tactical DTC/MCM plans for all Oncology brands marketed in the US
Be responsible for recruitment, coaching and development of direct reports to ensure a strong marketing talent in the OBU
Lead TV and digital video strategy for Neulasta along with an integrated non-TV DTC campaign to drive effective patient education
Provide leadership to marketers responsible for managing various DTC campaigns on six additional Oncology brands
Identify innovation and optimization opportunities for the DTC TV and non-TV campaigns campaigns to establish Amgen as the industry leader in Oncology patient marketing
Lead the Oncology HCP MCM team to develop strategically aligned plans and tactics and drive effective execution of brand communications
Partner with brand leadership teams to align DTC/MCM campaigns to strategic imperatives
Partner with cross-functional teams including CCOE, BAI and analytics to identify and introduce industry leading DTC/MCM approaches into the OBU
Lead the OBU agency strategy for ensuring identification and management of best-in-class DTC/MCM agency partners
Drive innovation in multichannel strategy including initiatives like integrated marketing, predictive analytics and best-in-class digital, web and social platforms
Monitor DTC and MCM industry trends to identify and capture best practices into the OBU
Be responsible for delivering on revenue and ROI objectives on the DTC/MCM investment
• Doctorate degree and 4 years of Marketing experience
• Master’s degree and 7 years of Marketing experience
• Bachelor’s degree and 9 years of Marketing experience
MBA 8+ years of pharmaceutical marketing/advertising, experience in healthcare space with knowledge of consumer, TV, digital and HCP marketing.
Proven track record for identifying, managing and developing talent; management of skills development and career aspirations of direct team members
Experience developing, managing and measuring DTC, digital or HCP campaigns along with strong agency management background
Proven strategic thinking skills along with a track record of leading execution under tight timelines
Demonstrated leadership skills in leading and influencing cross-functional teams and communication with senior leadership
Successful management of large budgets
Excellent written, oral and interpersonal communication skills
Oncology and sales experience is a plus
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.