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Marketing Communications Manager - United States  

PerkinElmer (company)


Posted on : 26 April 2017

Project Description

  • Lead company Marketing Communications for the #1 chemistry software in the world along with company’s innovative E-Notebook solutions. 
  • The primary responsibility of this position is to partner with the Informatics business and sales teams to develop and implement high-touch, exciting programs.

  • Plan and deliver integrated marketing campaigns using appropriate elements of the marketing mix to support sales and marketing objectives
  • Using Chemistry knowledge, develop campaign platforms with effective messaging and imagery working with the creative team
  • Deliver digital campaigns, including the creation of online content, email and landing pages, using approach consistent with software industry
  • Supply stories and content for PR and social media working with corporate marketing and external agencies as required
  • Support the delivery of tradeshows working with field marketing team, as well as online events such as webinars
  • Develop and communicate marketing plans with sales and business teams
  • Analyze and report on campaign performance and use findings to drive continuous improvement
  • Manage allocated budgets and report regularly on spend against budget
  • Regularly review competitors and market trends
  • Occasional travel required 

  • Minimum 7 years marketing communications experience working in online and offline Marketing channels
  • Understanding of basic Chemistry required
  • Experience of and marketing automation systems desirable
  •  Excellent written and verbal communication skills
  • Bachelor’s degree in marketing, business or the sciences