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Marketing Communications Manager Waltham United States, Hopkinton United States,  


Posted on : 26 April 2017

Project Description

Job Type : Full Time Career Level : Manager (Manager/Supervisor of Staff) Education : Bachelor's Degree Location : 1. Waltham MA US 2. Hopkinton MA US Job Description : SUMMARY Lead PerkinElmer Marketing Communications for the #1 chemistry software in the world along with PerkinElmer’s innovative E-Notebook solutions. The primary responsibility of this position is to partner with the Informatics business and sales teams to develop and implement high-touch, exciting programs.   Responsibilities: ·         Plan and deliver integrated marketing campaigns using appropriate elements of the marketing mix to support sales and marketing objectives ·         Using Chemistry knowledge, develop campaign platforms with effective messaging and imagery working with the creative team ·         Deliver digital campaigns, including the creation of online content, email and landing pages, using approach consistent with software industry ·         Supply stories and content for PR and social media working with corporate marketing and external agencies as required ·         Support the delivery of tradeshows working with field marketing team, as well as online events such as webinars ·         Develop and communicate marketing plans with sales and business teams ·         Analyze and report on campaign performance and use findings to drive continuous improvement ·         Manage allocated budgets and report regularly on spend against budget ·         Regularly review competitors and market trends ·         Occasional travel required Job Requirements : Qualifications: ·         Minimum 7 years marketing communications experience working in online and offline Marketing channels ·         Understanding of basic Chemistry required ·         Experience of Salesforce.com and marketing automation systems desirable ·         Excellent written and verbal communication skills ·         Bachelor’s degree in marketing, business or the sciences

Locations

Waltham MA USHopkinton MA US

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