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Marketing Communications Manager- Quantitative Pathology Hopkinton United States,  

PerkinElmer (company)

Posted on : 30 June 2017

Project Description

  • The primary responsibility of this position is to partner with the Quantitative Pathology business and sales teams to develop and implement marketing communications programs in support of Quantitative Pathology product sales and marketing goals.
  •  The position will be responsible for delivering demand and lead generation campaigns using a wide variety of marketing activities such as print and digital advertising, email, webinars, telemarketing, search engine marketing, public relations, events, social media, sales materials, web content, online content, and multimedia.

  • Plan and deliver integrated marketing campaigns using appropriate elements of the marketing mix to support sales and marketing objectives 
  • Develop campaign platforms with effective messaging and imagery working with the creative team 
  • Work with field marketing and other marketing communications managers to ensure integration with regional and related global product marketing plans 
  • Deliver digital, e-marketing campaigns and nurture programs, including the creation of online content, email and landing pages, working with the marketing operations team 
  • Supply stories and content for PR and social media working with corporate marketing and external agencies as required 
  • Create optimized website content for implementation by the web team 
  • Support the delivery of trade-shows working with field marketing team, as well as online events such as webinars 
  • Plan and support telemarketing campaigns working with external agencies as needed 
  • Communicate marketing plans with sales teams as appropriate 
  • Analyze and report on campaign performance and use findings to drive continuous improvement 
  • Manage allocated budgets and report regularly on spend against budget 
  • Regularly review competitors and market trends   
  • Occasional travel required  

 Job Requirements : 
  • Minimum 7-8 years marketing communications experience working in online and offline Marketing channels   
  • Experience working in life science market required 
  • Experience of and marketing automation systems desirable 
  • Excellent written and verbal communication skills 
  • Bachelor s degree in marketing, business or the sciences  

A successful candidate will posses
  • Ability to multi-task, prioritize, and deliver consistently excellent performance in an ever-changing environment 
  • Ability to work effectively and influence others, at all levels, in a matrix environment to effectively move projects forward 
  • Ability to work under general supervision, with the freedom and autonomy to execute best-in-class programs 
  • Ability to be responsible for overall adequacy and accuracy of work 
  • Culturally adaptive and diplomatic, must be able to apply flexibility when needed, while ensuring that project objectives are completed in line with planned timelines 
  • Unquestioned integrity and dedication to the best principles of ethical business  


Hopkinton MA US

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