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Marketing Communications Manager- Informatics - United States  

PerkinElmer (company)

Posted on : 11 April 2017

Project Description

Job Type : Full Time
Career Level : Manager (Manager/Supervisor of Staff)
Education : Bachelor's Degree
Location : 1. Waltham MA US
2. Hopkinton MA US
Job Description :
The primary responsibility of this position is to partner with the Informatics business and sales teams to develop and implement integrated marketing communications programs in support of ChemDraw, industry leading Chemistry software, and PerkinElmer Notebook sales and marketing goals.
  • Plan and deliver integrated marketing campaigns using appropriate elements of the marketing mix to support sales and marketing objectives
  • Using Chemistry knowledge, develop campaign platforms with effective messaging and imagery working with the creative team
  • Deliver digital campaigns, including the creation of online content, email and landing pages, using approach consistent with software industry
  • Supply stories and content for PR and social media working with corporate marketing and external agencies as required
  • Support the delivery of tradeshows working with field marketing team, as well as online events such as webinars
  • Develop and communicate marketing plans with sales and business teams
  • Analyze and report on campaign performance and use findings to drive continuous improvement
  • Manage allocated budgets and report regularly on spend against budget
  • Regularly review competitors and market trends
  • Occasional travel required

Job Requirements :
  • Minimum 7 years marketing communications experience working in online and offline Marketing channels
  • Understanding of basic Chemistry required
  • Experience of and marketing automation systems desirable
  • Excellent written and verbal communication skills
  • Bachelor’s degree in marketing, business or the sciences