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Marketing Automation Consultant Ghent Belgium,  

Adagio (company)

Posted on : 10 November 2016

Project Description

The  Marketing Automation Consultant  will set-up, execute, monitor and optimize the client s CRM & Marketing Automation programs and campaigns in order to ensure a flawless execution and build a strong digital strategy across all segments.    

Tasks and responsibilities  
  • Set-up, execute and monitor campaign flows in a marketing automation tool: Oracle Eloqua / Salesforce Pardot / Salesforce ExactTarget / Adobe Marketing Cloud 
  • Email marketing: integrate multiple responsive email templates, carry out multivariable testings, build email best practices, work with test/learn principles 
  • Develop triggered email campaigns including dynamic content
  • Reporting: Analyze and optimize new and current campaigns 
  • Responsible for the technical implementation of the Marketing Automation strategy, according to customer insights (from different data sources) together with the Business Intelligence and  IT teams 
  • Work together with the IT team and the digital team (in-house and external) in order to build Marketing Automation programs. 
  • Work together with the Business Intelligence team in order to set-up the best suitable Marketing Automation programs. 
  • Manage quality insurance and control process on all campaign deliverables within the Marketing Automation platform    
  • Bachelor s Degree or University Degree 
  • 1+ years of marketing automation execution experience 
  • Familiar with SaaS environment 
  • Technical skills for email deployment in: HTML,CSS, Javascript [Not compulsory but a big plus] 
  • Solid technical skills for database management in SQL [Not compulsory but a big plus] 
  • Experience working with IT resources 
  • Team player, problem-solving experience and ability to resolve issues throughout project life cycle 
  • Ability to multitask and prioritize 
  • Strong organizational skills and proactive manner 
  • High degree of accuracy; logical thinker, strategic mind-set 
  • Very good knowledge of either Dutch or French and very good knowledge of English      


Ghent, East Flanders, Flanders, Belgium

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