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Marketing Automation Consultant Ghent Belgium,  

Posted on : 10 November 2016

Project Description

Objectives  The  Marketing Automation Consultant  will set-up, execute, monitor and optimize the client s CRM & Marketing Automation programs and campaigns in order to ensure a flawless execution and build a strong digital strategy across all segments.    Tasks and responsibilities  Set-up, execute and monitor campaign flows in a marketing automation tool: Oracle Eloqua / Salesforce Pardot / Salesforce ExactTarget / Adobe Marketing Cloud Email marketing: integrate multiple responsive email templates, carry out multivariable testings, build email best practices, work with test/learn principles Develop triggered email campaigns including dynamic contentReporting: Analyze and optimize new and current campaigns Responsible for the technical implementation of the Marketing Automation strategy, according to customer insights (from different data sources) together with the Business Intelligence and  IT teams Work together with the IT team and the digital team (in-house and external) in order to build Marketing Automation programs. Work together with the Business Intelligence team in order to set-up the best suitable Marketing Automation programs. Manage quality insurance and control process on all campaign deliverables within the Marketing Automation platform    Profile   Bachelor s Degree or University Degree 1+ years of marketing automation execution experience Familiar with SaaS environment Technical skills for email deployment in: HTML,CSS, Javascript [Not compulsory but a big plus] Solid technical skills for database management in SQL [Not compulsory but a big plus] Experience working with IT resources Team player, problem-solving experience and ability to resolve issues throughout project life cycle Ability to multitask and prioritize Strong organizational skills and proactive manner High degree of accuracy; logical thinker, strategic mind-set Very good knowledge of either Dutch or French and very good knowledge of English       


Ghent, East Flanders, Flanders, Belgium

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