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Market Development Manager Visualization (f/m) - Germany  

ZEISS (company)


Posted on : 12 August 2017

Project Description

To strengthen our team within the Microsurgery strategic business unit, we are seeking as soon as possible a Market Development Manager Visualization (f/m) 

Your job    
  • responsible for understanding nascent market needs and business requirements in the development of a global, go-to-market strategy for the assigned product portfolio   
  • regularly analyze the global market, define and implement successful market access for our products   
  • develop target group-oriented product messaging and positioning for physicians, procurement managers and other HCP stakeholders according to identified market trends and company/business unit strategy   
  • drive product market launches and own the Global Product Launch Process 
  • conceptualize and implement a reproducible, globally-reaching key opinion leader program for defined business responsibility   
  • leverage market development initiatives including peer-to-peer strategy for industry events, scientific symposia, publications, white papers, customer testimonials and global sales and marketing meetings to drive customer mind share, market adoption and revenue performance   
  • define the strategic direction of communication initiatives and translate the global market development strategy into measureable initiatives to broaden market share and revenue performance   
  • act as a central touchpoint for external and internal partners, canalizing market feedback and new product implementations   

Our requirements    
  • successfully concluded studies in business/marketing /communication, health economics  or similar areas, MBA a plus 
  • at least 3-5 years professional experience in downstream market development/ product management/ strategic marketing or a comparable qualification   
  • demonstrated ability to understand market trends, customer needs, and competitive activity 
  • excellent presentation, analytical and organizational skills with attention to details 
  • international mind-set and ability to work in multi-cultural teams   
  • willingness to learn with a strong personal drive 
  • high degree of flexibility and willingness to travel (up to 30%) 
  • very good command of business English, additional languages a plus   

About Us:
With more than 25,000 employees, our company is one of the global leaders in the optical and optoelectronic industries and has been contributing to technological progress for 170 years. Our company develops and distributes lithography optics, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology.