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Manager - Market Research Job Manila Philippines,  

Posted on : 10 April 2017

Project Description

Manager - Market Research-MAR006310DescriptionSummary of job scope:Analyze market data and deliver customer insights to assist regional andcountry marketing teams to shape franchise strategies and make decisions todeliver organizational objectives.Major Accountabilities:- Deliver trend analysis using available sources (IMS, other industryaudits, distributor data, govt. statistics) to inform market environmentand competitive landscape- Educate brand teams on market data interpretation andutilization. Conduct relevant trainingincluding IMS dashboard/standard reports and other secondary datasupporting tools (e.g. One View, Distributor s dataset, etc.), in Philippinesand Thailand to support local reporting needs. Continue to look for improvement andsynergy opportunities /standardizations in the reporting process- Represent Philippines and Thailand as the market research lead forglobal and regional market research related initiatives- Disseminate global/regional research insights for new productconducted in Philippines and Thailand to local brand teams- Work with country brand team to understand their issues andopportunities, hence information needs, in order to developprimary/secondary research work plan to support priority franchises in bothPhilippines and Thailand- Implement and oversee market research studies (for newly launchedand priority franchises) and translation of local language materialswhere appropriate- Collaborate with local procurement to manage market research budgetand suppliers, including sourcing secondary data and ensure data quality.Oversight and tracking of market research-related payments and spending- Provide data support to the PP/LROP process, focusing on priorityfranchises- Provide expert input to region on business development analysis- Make presentations to CLT and MDs when needed- Develop innovative market research methodology where appropriate- Cultivate data driven decision mindset in organizationOrganizational EnvironmentTheMR&A team objectives are to provide marketing and sales support to thefranchise and sales teams to maximize business results. The Analyst has to workindependently with country brand and commercial support teams to ensure critical market information is sourcedand utilized to support business decisions.KeyStakeholders- Business UnitDirectors and Product Managers-To understand the analytics support needs of the marketing teams inorder to planeffectively-To understand the primary and secondaryresearch needs and guide them in the use of data to support decisions- Global researchcounterpart to share findings, protocols and input to global MR marketresearch initiatives- Countrymanagement team (CLT) to provide inmarket performance business review update regularly- Regional teamsto share market insights, learnings and best practices- Externalsuppliers to ensure data quality, negotiate data purchase and servicesalong with procurementQualificationsEducationLevel:



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