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Manager, Business Analytics - Colombia  

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Posted on : 28 May 2017

Project Description



Position Summary

The role of Manager, Business Analytics is to understand and provide in-depth analysis of business and market data. This position supports the country by strategically assessing and delivering critical information (KPIs) and data driven recommendations on both, periodic and ad-hoc basis. Additionally, this position takes a leadership role with strategic integration of sales data perspective into market development and management process. Through consultative initiatives, brings forth current market data and customer issues while interfacing with the field and management teams; must be capable of interpreting and monitoring the industry for anticipated market trends and customer needs.


This position is accountable for all business systems administration, integration and coordination with global analytics team for data management and reporting needs. This position must be able to manage develop, implement, administer, educate and enforce compliant utilization of CRM as well as any additional reporting platform currently in place in order to support sales management. Implements and drives data strategies to improve data quality and maintain high quality and integrity in all business databases.




Principal Responsibilities

  • Provides business analytics support for the Commercial and Leadership teams.
  • Ensure Business Analytics strategy for Colombia is fully aligned with Regional and Global principles, guidelines and definitions.
  • Ensure metrics reported are consistent and meet changing business needs.
  • Responds to report requests from local management.
  • Design and implement new standard metrics to measure the performance of the salesforce and market effectiveness.
    • Call activity reports.
    • Reach and Frequency reports.
    • Customer Segmentation and impact report.
  • Drive the development, preparation and distribution of weekly, monthly and quarterly sales and KPI reports.
    • Release Weekly KPI and Probability Forecast reports for local and regional leadership team.
    • Provide data for Quarterly for Executive Business Reviews.
  •  Responsible CRM
    • Responsible for data quality and integrity within the market to ensure consistent reporting of metrics.
    • Receives support from the Regional and/or Global Analytics teams when implementing specific workflow or validation rules to ensure data quality and integrity.
    • Business Process Subject Matter Expert. Maintain expertise on local market workflow to ensure system alignment with Region’s business practices.
    • Implements global system standards provided by Corporate and Regional leadership team.
    • Provide training programs to all users.
    • Develops and implements appropriate enhancements that adapt to regional needs.
  • Responsible for ION reporting platform
    • Gather new and/or re-assess current business requirements.
    • Collaborate with regional and global analytics in order to develop/enhance and implement reporting needs.
    • Deliver final end user interface and provide training for end users.
    • Enforce constant and appropriate utilization of ION reporting platform.
  • Develop and implement along with local team's improvement plans to address Sales Force Effectiveness needs (segmentation, targeting and Sales Force mapping).
  • Support the decision making process related to sales force management.
  • Support Commercial Operations with data for Incentive Compensation Plan









  • At least 8 years of experience in progressive roles in Business Insights, Market data, Sales or Marketing. 
  • Pharmaceutical/Biotechnology commercial experience
    • 5+ years analytical and reporting experience; preferably in Healthcare industry
  • Strong Project Management skills and ability to manage multiple projects simultaneously
    • Clear and effective written and verbal communication and strong interpersonal skills
  • Must have excellent business acumen including analysis, critical reasoning, strategic thinking, data interpretation, and business problem solving ability.
    • Advanced Excel and Access skills
  • Must have excellent business acumen including analysis, critical reasoning, strategic thinking, data interpretation, and business problem solving ability.
  • Must have the ability to obtain critical information from various data sources.
  • Must possess good knowledge of Healthcare Management and Pharma Compliance.
  • Demonstrate a comprehensive knowledge of customer relations and product
  • Ability to work both independently and within a team
  • Flexibility, adaptability and ability to handle/integrate multiple channels of feedback
  • Fluency in English and Spanish is mandatory.



  • A Bachelor's Degree; preferably in Information Technology, Business Administration, Industrial Engineer.
  • MBA is a strong plus
  • Informatics related academic study- university background or relevant combination of training, experience & knowledge



  • Integrity and trust
  • Personal learning and self-development
  • Interpersonal savvy
  • Strategic thinker
  • Energy and drive
  • Creative and Innovative
  • Collaboration
  • Accountability
  • Decision Quality


Bogota, Colombia 



Alexion is a global biopharmaceutical company focused on developing and delivering life-transforming therapies for patients with devastating and rare disorders. Alexion developed and commercializes Soliris® (eculizumab), the first and only approved complement inhibitor to treat patients with paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic uremic syndrome (aHUS), two life-threatening ultra-rare disorders. As the global leader in complement inhibition, Alexion is strengthening and broadening its portfolio of complement inhibitors, including evaluating potential indications for eculizumab in additional severe and ultra-rare disorders. Alexion’s metabolic franchise includes two highly innovative enzyme replacement therapies for patients with life-threatening and ultra-rare disorders, Strensiq® (asfotase alfa) to treat patients with hypophosphatasia (HPP) and Kanuma™ (sebelipase alfa) to treat patients with lysosomal acid lipase deficiency (LAL-D). In addition, Alexion is advancing the most robust rare disease pipeline in the biotech industry, with highly innovative product candidates in multiple therapeutic areas.