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Manager, Brand Insights - United States  

Takeda (company)

Posted on : 22 December 2017

Project Description

Are you looking for a patient-focused company that will inspire you and support your career?  If so, be empowered to take charge of your future at Takeda.  Join us as a Manager, Brand Insights in our Cambridge, MA office. 

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission.  As a Manager, Brand Insights working on the US Marketing team, you will be empowered to make meaningful contributions, and a typical day will include:


Takeda Oncology is searching for a resourceful, self-motivated and integrative thinker for a highly visible CML and Ph+ ALL brand insights role.
Reporting to the Sr. Director of Business Insights and Analytics, this position is mainly responsible for all aspects of primary and secondary market research for CML and ALL in the US Market.   Brand Insights is a highly visible role that leverages insights regarding physician mindset, the competitive landscape and the patient / caregiver experience to effectively answer business critical questions and inform executive decision making. The Manager will play a critical role in the continued success of our products by proactively partnering with the brand team and key stakeholders across the organization
Partnering with stakeholders across the Oncology Business Unit, delivering actionable insights and practical recommendations from relevant primary and secondary data sources that inform executive-level decision-making and advance our business. Requires significant interaction with the Country and Global Executives and stakeholders from multiple departments across the organization.

The candidate must maintain compliance with all policies and procedures, such as Legal, Finance, Privacy, and Pharmacovilance.


  • Development and implementation of strategy for CML & ALL overall market research strategy
    • Impart best practices, innovation, and operational excellence in project management, qualitative and quantitative techniques, and new market research approaches to address business objectives
    • Maintain and execute the market research plan for the brand
    • Selection of effective methodology based on the objectives of the studies
    • Manage vendor selection, fieldwork logistics, analysis of findings, presentation of final reports
    • Interpretation of market research results to support brand decision making and tactical execution
    • Stay current on on marketplace performance and evolving trends affecting market potential and provide Leverage key secondary data sources and databases (IntrinsiQ, IMS, IPSOS etc.) to identify relevant market/brand trends and answer critical business questions
    • regular insights to commercial stakeholders
    • Provide brand partners with actionable insights from integrated sources, including intelligence about the competitive environment and provider, payer and patient attitudes and behaviors
  • Support Brand Strategy and Execution
    • Leverage KPI tracking and deep customer insight to measure/refine strategy and execution
    • Poactively identify opportunities & threats within CML and ALL
    • Develop and maintain deep expertise in the therapeutic area, industry trends, competitor products, and future pipeline products
    • Participate as a core member of US brand team, partnering in strategic discussions including annual brand planning, forecast development and tactical refinem
    • Support brand planning cycle through creation of impactful situation assessment, support of brand strategies and tactics, and establish KPI tracking

  • Represent the voice of the customer and challenge status quo even when not popular with more senior leaders and brand/sales team members
    • Articulate commercial performance to all levels of the organization; communicate findings
    • Partner with stakeholders to ensure that all required work is completed in a timely manner
    • Partner with peers to harmonize processes, ensuring consistency across methologies where possible
    • Develop/refine processes to achieve better business outcomes 
    • Establish and manage annual market research budge
  • Serve as change agent to senior level cross-functional partners (e.g., Market Access, Patient Advocacy) to elevate the role of analytics to thought-partner vs service team
  • Maintain the highest ethical standards, complying with all company, regulatory, compliance and departmental policies and procedures


  • BA/BS degree, advanced degree in business, marketing, or social sciences preferred
  • Minimum of 5+ years of bio/pharmacuetical experience direct responsibilities using research and analytics to influence the decision process of brand and commercial leadership strategy in support of marketed US Oncology products;
  • Advanced proficiency with the Office Suite (Excel, PowerPoint, Word)
  • Demonstrated project management experience—ability to plan, organize and execute multiple projects efficiently, on time and within budget
  • Experiences proactively providing business partners a quality experience through effective communication; listen to business partners' needs (vs wants) and take appropriate action
  • Deep expertise in generating commercial insights from large transactional data sets, including medical Claims and Speciality Pharmacy data
  • Experience working with all levels of management and consulting with key business stakeholders
  • Demonstrated ability to think strategically to drive key business decisions

Knowledge and Skills:

  • Demonstrated ability to translate strategy into action
  • Excellent analytical skills and an ability to communicate complex issues in a simple way and to orchestrate plans to resolve issues and mitigate risks
  • Complete understanding of qualitative and quantitative research methodologies, application and working knowledge of marketing analytics, sales analytics, decision science and quantitative market research
  • Ability to work collaboratively in a team-based environment, including external vendors
  • Ability to thrive under tight deadline and work confidently amidst ambiguity and uncertainty
  • Demonstrated proficiency in leading without authority and influencing cross-functional teams
  • Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research processes.
  • Must possess excellent analytic, proactive and pragmatic problem solving skills -  analyzes situations to appropriate challenge the status quo, think of new solutions and make actionable recommendations
  • Demonstrated ability to draw insights from data and research findings
  • Excellent communicator of ideas - written and verbal
  • Able to set priorities, develop and manage multiple projects and timelines simultaneously
  • Ability to build strong positive relationships with internal and external stakeholders.  Ability to manage vendor relationships and maintain an accurate budget for brands
  • Ability to quickly learn about therapeutic area and products 


  •  Ability to work a computer for extended periods of time


  •  30%, more as needed for specific business


  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement
  • Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs

Empowering Our People to Shine

Learn more at

Takeda is an EEO employer of minorities, women, disabled, protected veterans, and considers qualified applicants with criminal histories in accordance with applicable laws. For more information, visit

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