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Haemophilia Regional Brand Manager Middle East - Sweden  

SOBI (company)


Posted on : 08 March 2017

Project Description

Haemophilia Regional Brand Manager Middle East
  • Accountable for Haemophilia portfolio in the Middle East.
  • Works closely and in alignment with cross-functional positions to develop, execute and implement marketing/business plans/strategies for the portfolio; 
  • Use customer insights to prioritize/direct content creation to achieve financial targets.

  • Drive innovation in a highly dynamic and competitive market
  • Responsible for the product development, accessibility, launches and insight of Haemophilia franchise across the region
  • Evaluate and analyse key competitor’s activities including communications, product development, pricing, overall strategy and exact marketing programs
  • Develop promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
  • Work closely with the Medical Affairs team and patient access team in developing the annual marketing plans for the Haemophilia Franchise across ME region
  • Develop and manage revenue and OPEX targets and allocate expenses according to the marketing plan
  • Cooperate with regional management and sales team and implement agreed action plans in line with timelines and company guidelines
  • Establishes cross-functional teams where appropriate and interface with regional and country stakeholders through effective matrix management
  • Identifies, develops and manages effective relationships with customers, which have regional reach, and ensures that our company is positioned as a leading, innovative and ethical provider of health care solutions
  • Provide local insights and brand feedback to regional and global teams
  • Develop marketing campaigns in cooperation with global brand management team.
  • Proactively recommends Buy-Up opportunities to boost growth
  • Participate in regular company meetings and contribute with Regional Managers and Directors
  • Obtains external and internal insights to inform strategy, messaging, tactics; gathers thorough competitive intelligence; generates market research requests and helps compile market feedback from KAMs

  • Degree in Pharmacy or any related course a must, MBA in Marketing a plus
  • At least 10 years of experience with 3 years+ of specific marketing experience 
  • Experience in Hematology/Oncology field is a must.
  • Experience with Haemophilia therapeutic Area or bleeding disorders is highly desirable
  • Experience within Saudi Arabia is highly Desirable
  • Excellent presentation skills 
  • Strong analytical and strategic thinking skills 
  • Excellent communications and collaborations skills
  • Fluency in English required.
  • Arabic Speaker is a must.