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Global Senior Strategic Marketing Manager San Jose United States,  

Becton Dickinson (company)


Posted on : 22 October 2017

Project Description

Reporting to the VP Strategy and Business Development, the Global Senior Strategic Marketing Manager role is accountable for the achievement of key upstream global marketing functional goals and projects, with a heavy emphasis on competitive strategy and customer centric innovation. The role will report dotted line into the VP/GM Clinical Solutions. This person will identify, evaluate and drive solution based opportunities for BD s core segments as well as identify and analyze innovation spaces of interest where BD can achieve a sustainable competitive advantage. S/he will also serve as the Marketing Core Team Member on key cross functional programs and innovation teams and support marketing activities for products from pre-concept to launch. In addition, this person will be responsible for supporting and enhancing the strategic capabilities of the global and regional marketing teams.

The Global Senior Strategic Marketing Manager routinely interfaces with senior leadership and works closely with a cross functional and global team of resources including: Marketing, Finance, Quality, Regulatory, Manufacturing and R&D.

Job Description

Responsibilities:

  • Development and implementation of solutions based strategies (offerings and programs) to leverage our portfolio with special attention to serving customer unmet needs and sustaining differentiation in the marketplace. This may include cross functional, cross platform and/or cross business initiatives.
  • Competitive strategy and active monitoring of the competitive environment, including market sizing and share analysis
  • Detailed understanding of customer needs and buying process
  • Support the search, synthesis and selection of innovation opportunities and their successful commercialization per approved business case; guide innovation efforts to ensure alignment with key market needs where BD can bring differentiated value to serve.
  • Strengthening global portfolio positioning, go to market strategies, market development and lifecycle management
  • Assists in the refinement of global commercial marketing plans to ensure strategic focus; market driver s analysis, market segmentation, positioning, value proposition, pricing and marketing mix
  • Develops and manages key solution based market development strategies and programs, including the creation of the appropriate performance metrics and dashboard. This may include a link to financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.
  • Marketing Core Team Member on key cross functional programs and innovation teams to support marketing activities for products from pre-concept to launch.
  • Delivers compelling presentations internally and externally to ensure alignment of product strategies.
  • Employs appropriate market research tools to identify and interpret customers changing region attitudes, demands, and needs for existing company and competitive products.
  • Establishes and maintains relationships with internal and external thought leaders to stay up to date on current and emerging trends in research practices, market and competitive trends.
  • Develop and facilitate game theory simulations to understand the dynamic outcomes of strategic decisions
  • Map out customer buying processes, by segment, to identify areas of opportunity for BD
  • Work with regional teams to develop solution based strategies at point of sale that increase consumables pull through (including tender strategies)

Locations

San Jose, California

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