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Posted on : 20 June 2017
Job Type : Full Time Career Level : Manager (Manager/Supervisor of Staff) Education : Doctorate Location : Waltham MA US Job Description : Maximize the worldwide commercial success and competitiveness of the ChemDraw/ChemOffice product line by formulating and executing marketing strategies that result in PerkinElmer!" Informatics becoming the Clear 1st Choice for informatics products and services globally. The Global Marketing lead for ChemDraw/ChemOffice product line develops a robust market-based Positioning, Business & Strategic Plan for the product s success through concrete and executable plans for each of the 4Ps of marketing: Promotions (content marketing, marketing mix, messaging, press releases) Pricing (guidelines that enable the long-term success of on premise and cloud/SaaS products) Place (determination of direct, value-added reseller and digital marketing channels) Product (long-term product roadmap investments and gaps to success) Successful Global Marketing leaders exemplify Commitment to Customers, Action Orientation and Results Focus (near term and multi-year) and demonstrate commitment to Entrepreneurial spirit and Teamwork with the highest standards of Ethics & Integrity. Responsibilities: Formulate and drive the market-based Positioning/Business Plan for ChemDraw/ChemOffice product line through systematic assessment of market needs via formal and informal primary and secondary market research Co-lead the evangelization of strategically-important new customers and thought leaders (e.g.., associations) regarding the value of ChemDraw/ChemOffice product line in collaboration with the Business Segment Leader Promotional content and strategy, including: Lead content development and messaging in collaboration with Marketing Communications and Regions / Field Application Scientists Develop customer-facing analytical models (e.g., Total Cost of Ownership, benefits vs customers) Lead development and deployment of training for sales representatives and value-added resellers in tight collaboration with Regions / Field Application support staff Targetpromotion by customer segment, sub-industry, size/growth, application focus, and requirements Ensure consistent, multi-channel alignment of messaging Pricing guidelines that enable the long-term success and investment ChemDraw/ChemOffice product lineconsistent with ChemDraw/ChemOffice product linepositioning and investment/profitability requirements. Place (commercial channels): Determine the mix and scope of direct sales (Regions), value-added reseller and digital marketing channels for the Annual Operating Plan (AOP) and Strategic Plan timeframe (+3 years) Ensure that all channels receive the appropriate level of training and promotional content to ensure near-term and long-term commercial success Product portfolio analysis and product development interactions: Develop the investment roadmap for the ChemDraw/ChemOffice product linerelated to the overall strategy and positioning of the ChemDraw/ChemOffice product line for PerkinElmer!" Informatics.Investment roadmap would include organic investment (New Product Introductions, critical Service Packages), inorganic investment (acquisitions, equity investments) to evolve the product/service line consistent with the Strategic Plan Prioritization of the current/unmet needs of the marketplace and direct/indirect competitors over the Strategic Plan timeframe Work closely with, or act as (in absence of ChemDraw/ChemOffice product lineProduct Manager), product owner in close collaboration with R&D Job Requirements : Graduate degree (e.g., Ph.D. in Organic Chemistry) 5+ years of relevant experience in using or deploying enterprise software solutions in life sciences Substantial expertise in analytics within a life science industry setting (R&D, manufacturing, commercial) Demonstrated success formulating and executing software marketing strategies resulting in commercial growth Demonstrated success in scaling and deploying new customer-focused services, solutions or software Effective leadership with strong demonstration of behaviors in Commitment to Customers, Action Orientation and Results Focus (http://www.perkinelmer.com/corporate/company/about-us/core-values.html) Strong communication skills, both verbal and written, with effective presentation Up to 50% travel may be required with 30% being steady state. PerkinElmer provides competitive compensation plans / Top notch training and development / Comprehensive benefits package / Paid time off and holidays / generous tuition reimbursement plan / 401(k) with match and immediate vesting / An environment that fosters career growth.
Waltham MA US
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