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Global Marketing Exec Dir - United States  

Company managed [?] Still accepting applications
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Posted on : 01 May 2017

Project Description

The GML is a critical role in the Global Marketing organization that has a significant impact on products at all stages of the product lifecycle. The GML is responsible for maximizing the value of assets and developing successful global brands and franchises by providing commercial guidance on development stage assets, developing and implementing global launch strategies, optimizing the impact of marketing budgets, managing the lifecycle of marketed products and supporting business development’s efforts to license and acquire external assets.
The GML position is complex and demanding, and will require a strong commercial executive with excellent marketing capabilities, strong analytical skills, superior cross-functional collaboration skills, the ability to operate globally and locally, and highly effective influencing skills. Success in this critical role will result in significant professional growth and advancement at Amgen.

Key responsibilities of this position:
The Global Marketing Exec Dir/ Global Marketing Leader (GML) serves as primary Global Commercial Operations (GCO) interface with Research & Development and Operations. You will provide commercial leadership and “one GCO voice” throughout the lifecycle of the product and serve as a center of excellence for disseminating GCO best practices across regions.

Assigned products for this role include tezepelumab, AMG 557, AMG 570, AMG 592 and AMG 966.

In this role you will be responsible for the following:
Key contributor of the Product Team (PT)
Leadership of the Insight and Brand Platform Team
Development and execution of Global Commercial Plan (GCP)
Ensuring that Amgen maximize the value its pipeline and inline brands
Leading all Global Marketing activities for assigned brands consistent with agreed Global Marketing processes
Provide Commercial input on Business Development efforts
Manage and coordinate with our Partners

Key activities and accountabilities include the following:
Communicate commercial vision for the product
Ensure timeliness and quality of key commercial inputs
Forge strong relationships and cross-functional collaboration and regional collaboration
Represent commercial interests on Research Project Teams and licensing teams
Lead Insight and Brand Platform Team
Lead development and implementation of Global Commercial Plan
Communicate regional interests to create consolidated and integrated global marketing
perspective – “one GCO voice”
Lead and obtain approval from Commercial Review Board (CRB) for cross regional tradeoffs
Ensure Insight and Brand Platform Team members including regions and functions deliver upon the GCP
Facilitate high quality and timely cross regional product specific knowledge and best
practice sharing
Develop and oversee execution of global market research strategy
Develop and maintain core positioning and branding and ensure this is executed globally
Set/coordinate global pre-launch market development strategy
Develop market forecast pre-phase 2 and oversee aggregate forecast post phase 2
Co-development of documentation and portal materials and presentations
Manage global marketing budget in support of the above

Basic Qualifications
Doctorate degree & 6 or more years of marketing experienceOR

Master’s degree & 10 or more years of marketing experienceOR

Bachelor’s degree & 12 or more years of marketing experienceAND

6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Preferred Qualifications

At least eight years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.
A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas is highly desirable.
Prior experience in commercial positions with global responsibilities is important. Experience living and working outside the United States is highly desirable. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world.
Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs is desirable.
Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets, is a plus.
Solid understanding of global market access, pricing and reimbursement issues.
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities.
Experience supporting product licensing and acquisition transactions. Has contributed commercial expertise in evaluating internal assets and prioritizing external opportunities. Has supported transactions by conducting due diligence, evaluating market dynamics, contributing modeling assumptions, and assisting with valuation.
An MBA is strongly preferred.

Commercial Acumen. Exceptional commercial acumen and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing disciplines and techniques. A thorough understanding of the external environment, internal capabilities, competitors and the interests of other stakeholders. Develops and applies best practices.
Strategic Mindset. Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; thinks out-of-the-box; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks. Develops and articulates a strong, value-based strategy.
Collaboration Skills. Works effectively in a team-based organization, collaborates cross functionally, builds alignment around key objectives and exercises influence at all levels. Readily builds consensus and achieves agreement on key priorities. Conducts effective meetings. Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up.
Presentation Skills. Develops and delivers concise, relevant and well-supported briefings. Well-prepared and adapts presentation style to audience. Possesses the knowledge, credibility and maturity to influence senior management.
Integrity. Possesses unquestioned integrity and strong business ethics. Leads by example and demonstrates a strong commitment to company values and culture. Displays a positive attitude and energizes colleagues and partners. Has the reputation and record of achievement to establish trust and credibility with subordinates, peers, superiors, corporate leaders, strategic partners and other stakeholders.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.