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Global Head of Marketing Communications - Germany  

Brain Lab (company)

Posted on : 08 March 2017

Project Description

WHAT TO EXPECT Are you looking for a job with purpose, autonomy and the guarantee of working in a challenging, highly energetic workplace? Are you tired of optimizing campaigns, content development efforts or direct marketing activities for soulless, shallow, me-too products. We might just be the right place for you.We are operating in a highly complex industry. We are an innovation leader. We are globally present, yet flexible and nimble enough to dare to try out new things and take leaps of faith. Our products are cutting-edge and truly help people live better lives.We need YOU to help us tell this story!As Head of our global Marketing Communications Team, you are responsible for the direction, content development, planning and constant optimization efforts of all marketing communications activities for Brainlab globally. You are leading a communications team and content development experts and help bring our vision of making medical technology and knowledge more impactful and accessible to physicians and their patients globally to life.This function will report directly to the Vice President Marketing and is located in our Munich headquarters.Your responsibilities:You direct and lead all marketing communications efforts across our B2C and B2B activities, including PR, content publishing, as well as on- and offline advertisingYou sharpen our digital strategy and define the digital roadmapYou and your team are responsible for managing our digital presence including SEA and SEO efforts globally as well as managing the agency relationships we maintainYou spearhead the growth and development of social media and content marketing activities) that facilitates stakeholder (physicians, healthcare decision makers, patients, candidates) engagement WHAT YOU OFFER University degree or equivalent education5-7 years  digital experience in an agency or corporationProven success in developing digital campaigns and content publishing frameworksExperience in scaling and improving dialogue marketing/email-marketing campaigns and managing brand websites as well as key digital platformsProven experience with SEO and Paid Search campaignsGood communication skills, action orientedStrong business acumenWe are looking for doers! READY TO APPLY? We offer you a professional business environment, an international team and a performance-oriented environment as a base to consequently realize your ideas. Through distinguished training, efficient education and the regular exchange of experience with colleagues from different departments, you will be demanded and promoted, both professionally and personally.Interested? Then we are looking forward to receiving your online application including your start date and salary expectation!Contact person: Tatjana von Freyberg



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