Enbrel Multi-Channel Marketing Manager - United States
This position is responsible for working with the marketing Sr. Manager and cross-functional team members to help develop and execute the U.S. multi-channel marketing plans and programs for the Inflammation & Nephrology Business Unit (INBU) focusing on Enbrel (rheumatology and dermatology). The Manager will be responsible for supporting the development, implementation, management, and analysis of marketing plans for digital marketing and promotions for Healthcare professionals (HCPs) including electronic core visual aids, websites, SEO, SEM, display, email, videos and more.
This position will not be responsible for management of direct reports. However, it will require significant management of creative and media agencies, as well as cross-functional team interaction.
1. Provide digital marketing and media support for brand promotion leaders
2. Help cross-functional project teams to develop and implement marketing plans
3. Work with the team to set goals, execute and present online reporting
4. Work with brand teams to produce tangible online marketing success
Specific responsibilities will include:
Be a key member of the extended cross-functional Enbrel brand team
Partner closely with HCP and Direct to Consumer (DTC) Promo teams to help develop and align overall brand strategy
Execute digital programs to meet brand objectives
Develop and employ measurement plans and tracking systems to assess program potential, success and optimization.
Develop multi-channel, communication plans
Participate in the discovery and implementation of new technologies
Manage external agencies, resources and third party partners to implement and optimize digital initiatives
Manage the internal legal, regulatory, and medical review and approval of materials
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
Master’s degree and 2 years of marketing and/or sales experience
Bachelor’s Degree and 4 years of marketing and/or sales experience
Associate’s degree and 10 years of marketing and/or sales experience
High school diploma / GED and 12 years of marketing and/or sales experience
4+ years digital marketing experience. Prefer experience in health/wellness category. Agency experience considered.
Experience executing a wide range of successful digital tactics, including: eCVAs, websites, online search activity (SEO, SEM), display, online videos, CRM, and closed-loop marketing programs.
Understanding of digital media landscape and media buying.
Leveraging market research and clinical data to create compelling campaigns
Ability to multitask in a fast-paced environment, while showing attention to detail
Partnering with advertising and media agencies
Successful partnerships with cross-functional colleagues
Experience preferred in: Digital strategy and implementation
Development of non-personal promotional programs for healthcare professionals
Testing, learning and optimizing campaigns
Collaborative team player with the ability to influence and motivate others
Comfortable gathering data and quickly making decisions
Ability to work effectively in a highly matrixed environment
Strong organizational and project management skills
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.