BrightOwl Loader Loading

EMEA Marketing GCO, Dir. - Switzerland  

Bio-Rad (company)


Posted on : 07 May 2017

Project Description

Job Description       
  • Define and shape the EMEA marketing strategy and tactics on both Clinical Diagnostic and Life Science Research markets according to the global marketing strategy and overall corporate goals. 
  • Work closely with the EMEA commercial management team to define and implement a 3 years plan aimed to grow revenues and profits in the region. 
  • Manage and develop a team of 50 people capable of managing operational marketing activities. 
  • Understand the key competencies required to achieve organizational goals and build organizational capability. 
  • Put in place and manage the resources, tools and processes to assess market opportunities within the region, capture customer need changes and define go-to-market initiatives, tactics and routes to deliver sales growth and profitability by customer segment. 
  • Define and drive implementation of the yearly tactical plan by customer segment in collaboration with sales organizations. 
  • Drive a strong partnership between the EMEA marketing teams and the regional sales teams. 
  • Leads a harmonized pricing strategy for Life Science Research and Clinical Diagnostic products to deliver profitable growth across the portfolio. 
  • Manage the EMEA marketing budget and oversee the operational execution of planned activities with the marketing operations team, monitor ROI. 
  • Drive the assessment of market needs toward services and the improvement and the development of the current service portfolio. 
  • Manage the European Training Center 
  • Partner with key stakeholders within product Division, Business Group and other Regions to share best practices and determine activities and actions needed to implement business development programs  

Required Skills   
  • Demonstrable abilities for marketing methodologies/best practices, for sales processes and marketing/sales alignment 
  • Proven ability to build and lead multicultural teams. Visionary/Business strategic vision proven ability and excellent leadership skills. 
  • Able to priorities initiatives, to establish performance criteria and to ensure that these are met 
  • Makes insightful decisions and come to conclusions to deal with complex challenges. 
  • Team player able to work within matrix organizations and with global cross functional teams 
  • Strong verbal and communication skill with the ability to present ideas and influence executive leadership 
  • Frequent travelling within EMEA and US  

Required Experience 
  • Education: MSc or PhD degree in a scientific discipline with an MBA preferred or equivalent work experience 
  • Experience: 20 years of experience including sales / sales management experience. 
  • 10 years of working experience in similar fields (Clinical Diagnostic or Life Science) with an operational marketing management role at international level