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EMEA Field Marketing Specialist Alcobendas Spain,  

Bio-Rad (company)

Posted on : 08 March 2017

Project Description

Job Description       
  • Develop and execute regional tactical marketing plan for EMEA and ensure alignment with the strategic goals of the Food Science Division.   
  • Propose, manage and participate to local events, trade shows, workshops and webinars. 
  • Prepare and deliver customer presentations when and where appropriate aligned with divisional positioning and messaging. 
  • Generate regional campaigns and promotions after validation by global tactical marketing manager. 
  • Create local sales tools as required by sales and distributors after validation by global tactical marketing manager. 
  • Measure ROI of the elements of the tactical plan. Contribute to division e Marketing program (SEM, SEO, SMM).        
  • Support internal sales teams to establish company presence in the industry   
  • Support the FSD sales manager and/or business development manager and/or global account manager as they identify new customers and develop new markets. 
  • Assist with building CRM database as well as maintenance and segmentation.        
  • Provide regional competitive feedback   
  • Provide feedback to the strategic marketing team on regional strategies for new product development.
  •  Provide feedback on regional competitor activity.        
  • Manage relationships with Key Opinion Leaders in conjunction with strategic marketing and local sales teams.                 

Required Skills 
Required Experience       
  • Bachelor s degree in a Life Science discipline, or equivalent. Additional MSc or PhD qualifications would be desirable 
  • Professional marketing qualification would be an advantage 
  • 5 years of experience in a Marketing or Sales Specialist role within the Food Science sector 
  • Fluent in English, a second language preferable( French, German, Italian or Spanish) 
  • Must be comfortable presenting to customers and large groups of people 
  • A credible and independent worker with motivation to expand and grow the business; able to manage activities that drive sales and profitability through effective product life cycle management 
  • Strong presentation skills to influence and motivate sales teams. 
  • Strong written and verbal communication skills: able to present credible and influential arguments 
  • Strong ability to work across the organisation and influence others. 
  • Cultural awareness and sensitivity to cultural differences  


Alcobendas(Madrid) Spain

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