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Digital Media Specialist United States,  

Posted on : 10 April 2017

Project Description

Are you looking for a challenge within a dynamic global organisation or a German family business? At B. Braun you can find both. For more than 175 years and counting, B. Braun is amongst the world's top healthcare companies operating in 64 countries, with over 55,000 experts networking their knowledge every day. You can thrive in this strong culture of continuous exchange. Become a part of the B. Braun family and share your expertise. Together we improve healthcare.Digital Media SpecialistReference Code US-PE2257-26303Aesculap, Inc., a B. Braun company, is part of a 180-year-old global organization focused on meeting the needs of an ever-changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patients  lives. Your responsibilitiesPosition Summary:Responsible for consulting with functional groups and business areas to develop digital tactics to meet business objectives including developing rich website and media content, optimizing search engine results and engaging in dynamic professional social networking. This member of the Corporate Communications Department will provide support for Aesculap, Inc., Aesculap Implant Systems, LLC and Aesculap Biologics, LLC. This includes strategizing with key personnel from a variety of departments (Marketing, Sales, H.R.), working closely with outside vendors to deliver final products while adhering to the Corporate Design.Responsibilities: Essential DutiesConsult on the strategy of on-line ad campaigns and implement them by analyzing and executing media buys, creating dynamic web graphics and landing pages and analyzing ad performance statisticsSocial Media strategy, implementation and analytics; member of global social media taskforceConsult with functional groups and business areas to develop digital tactics to meet business objectivesManage company eblast programRecommend changes and enhance web content, site design and functionality across four corporate websites to meet organizational goalsOn-going improvement of search engine optimizationResearch and implement local public relations and advertising activities (print, digital, events, sponsorships, etc.) to increase awareness of Aesculap in the communityConsult on strategy and manage implementation of marketing communications projects for Aesculap Biologics and Aesculap Veterinary Care across all mediums and channels (print, digital, conventions, etc.). Work in conjunction with Communications Manager.Develop, distribute and analyze useful analytics on all site traffic, email campaigns and advertising campaigns. Use data to recommend actions to meet business objectives.Strengthening internal communication by enhancing facility message boardsWork with Marketing to create product/patient specific micro sitesConduct benchmarking, attend seminars and read industry publications to keep current with emerging digital technologies and drive the company s digital presenceMaintain consistent look and feel throughout all web properties and adhere to the Corporate DesignCreate content for and maintain the company IntranetWrite, edit and proofread website, eblast and digital ad contentMust comply with applicable ISO and FDA regulations as stated in Quality ManualMust embody the Company s Vision, Mission and ValuesOther duties may be assignedExpertise: Knowledge & SkillsLanguage Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors.Mathematical Skills: Ability to add, subtract, multiply, divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.Your qualificationsExpertise: Qualifications-Experience/Training/Education/EtcRequired:BS/BA Required5 years experience required in a corporate environmentMust be highly organized and have good time management skills; project management skills a plusProficiency in web content management systems and Google AnalyticsExperience in managing corporate social media (Facebook, Twitter, LinkedIn, YouTube)Working knowledge of Constant Contact, Microsoft Office and Adobe PhotoshopDesired:Regulated industry experience preferred, healthcare industry experience a plusWhile performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at Equal Opportunity Employer Minorities /Women/ Veterans/Disabled.Through its Sharing Expertise


Center Valley, PA, USA

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