Digital Marketing Specialist Job - Belgium
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- Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products.
- Today, we are building a new kind of healthcare company – one that is ready to help create a healthier future for all of us.
- Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you.
- To this end, we strive to create an environment of mutual respect, encouragement and teamwork.
- As part of our global team, you’ll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
- Do you want to help company become the world’s best healthcare company – while unleashing your own full potential?
- Are you the person with a digital knowledge who is interested transforming classical marketing into the new way of working?
- Then you could be our new Digital Marketing Specialist driving consumer activation for company products, namely contraceptives and vaccines.
- As a Digital Marketing Specialist you will be responsible for generating new ideas on how to incorporate digital marketing in driving contraceptives and vaccines franchise.
- You will focus on using digital tools to execute tactics/key messages to Healthcare Consumers and Healthcare Professionals and to drive the franchise and achieve set objectives
- You will closely collaborate within a matrix organization, especially with Medical, Sales, Market Access, Finance, Customer Solutions and Multi-Channel Marketing teams in addition to keeping close contact and aligning strategy and tactics with European Franchise Lead.
- Digital Marketing Specialist is a direct report of the Business Unit Director.
In a Digital Marketing Specialist role you responsibilities will include, but will be not limited to:
- Research and implement new digital channels that could be used to measure customer sentiment and engagement against specific products / franchises.
- Collaborate with vendors/IT Hub to automate data capture methodologies
- Work with other countries to share best digital practices and bring them to Belgium
- Leverage on different marketing channels to drive commercial success and franchise growth
- Implement Multi Channel Marketing / Digital Marketing Branded and non-branded programs
- Co create with the Digital Customer Engagement team a digital / media strategy for the Women Health/Vaccines Portfolio
- Analyze local market opportunities and identify commercial opportunities
- Support Sales Team to co-execute the strategy and tactic
- Develop the strategy and tactical deliverables for country business plan – including marketing and customer solution tactics.
Customer Focus and Customer Planning & Execution:
- Understand and manages the customers barriers and drivers, continuously collect customer needs
- Understand where & how to get the customer data, be able to manage & analyze data.
Education, Experience and Competencies
- University degree (bachelor a minimum) from accredited university
- Minimum 1 year of experience within digital landscape
- Strong understanding of possibilities in the digital landscape
- Result oriented attitude and an eye for detail
- Digital savvy and creative mindset to find innovative solutions
- Strong communicative skillset
- Strong teamwork skills
- Out-of-the box thinking, ability solving complex problems
- Demonstrated ability to understand, learn science and translate it to easy to communicate language
- A genuine interest in healthcare and desire to be key stakeholder in discussion on improving it
- Dutch and/or French and English business proficient
- Our employees are the key to our company’s success.
- We demonstrate our commitment to our employees by offering a competitive and valuable rewards program
- Our Company’s benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.
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