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Digital Marketing Specialist Job - Belgium  

Company managed [?] Still accepting applications
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Posted on : 22 April 2017

Project Description

Description
  • Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. 
  • Today, we are building a new kind of healthcare company – one that is ready to help create a healthier future for all of us.
  • Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you.  
  • To this end, we strive to create an environment of mutual respect, encouragement and teamwork.  
  • As part of our global team, you’ll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
  • Do you want to help company  become the world’s best healthcare company – while unleashing your own full potential? 
  • Are you the person with a digital knowledge who is interested transforming classical marketing into the new way of working?
  • Then you could be our new Digital Marketing Specialist driving consumer activation for company products, namely contraceptives and vaccines.
  • As a Digital Marketing Specialist you will be responsible for generating new ideas on how to incorporate digital marketing in driving contraceptives and vaccines franchise.
  •  You will focus on using digital tools to execute tactics/key messages to Healthcare Consumers and Healthcare Professionals and to drive the franchise and achieve set objectives
  • You will closely collaborate within a matrix organization, especially with Medical, Sales, Market Access, Finance, Customer Solutions and Multi-Channel Marketing teams in addition to keeping close contact and aligning strategy and tactics with European Franchise Lead.
  • Digital Marketing Specialist is a direct report of the Business Unit Director.



Responsibilities:

In a Digital Marketing Specialist role you responsibilities will include, but will be not limited to:

Digital:
  • Research and implement new digital channels that could be used to measure customer sentiment and engagement against specific products / franchises.
  • Collaborate with vendors/IT Hub to automate data capture methodologies
  • Work with other countries to share best digital practices and bring them to Belgium

Business Management:
  • Leverage on different marketing channels to drive commercial success and franchise growth
  • Implement Multi Channel Marketing / Digital Marketing Branded and non-branded programs
  • Co create with the Digital Customer Engagement team a digital / media strategy for the Women Health/Vaccines Portfolio
  • Analyze local market opportunities and identify commercial opportunities
  • Support Sales Team to co-execute the strategy and tactic
  • Develop the strategy and tactical deliverables for country business plan – including marketing and customer solution tactics.

Customer Focus and Customer Planning & Execution:
  • Understand and manages the customers barriers and drivers, continuously collect customer needs
  • Understand where & how to get the customer data, be able to manage & analyze data.



Qualifications
Education, Experience and Competencies 

Required:
  • University degree (bachelor a minimum) from accredited university
  • Minimum 1 year of experience within digital landscape
  • Strong understanding of possibilities in the digital landscape
  • Result oriented attitude and an eye for detail
  • Digital savvy and creative mindset to find innovative solutions
  • Strong communicative skillset
  • Strong teamwork skills
  • Out-of-the box thinking, ability solving complex problems
  • Demonstrated ability to understand, learn science and translate it to easy to communicate language
  • A genuine interest in healthcare and desire to be key stakeholder in discussion on improving it
  • Dutch and/or French and English business proficient



Offer:
  • Our employees are the key to our company’s success.  
  • We demonstrate our commitment to our employees by offering a competitive and valuable rewards program
  • Our Company’s benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.


    
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