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Digital Marketing Manager Victoria Canada,  

Sonova (company)

Posted on : 12 June 2017

Project Description

  • Stay connected to a career that will take you all the places you want to go.  What makes us different?  
  • For starters, we are Canada s largest hearing aid retailer, with the largest network of registered Audiologists and Hearing Instrument Practitioners.
  •  We have over a hundred locations from coast to coast and a variety of positions. 
  • We take pride in our staff and work one on one with you to ensure your success and happiness with the company.  
  • Come see why we have been voted as one of Canada s greatest places to work for 3 years running.          

Your tasks        
Your primary focus is on Campaign Development, more specifically ideating, developing, implementing, and optimizing digital marketing campaigns. 
This role owns the digital journey end-to-end for our existing and potential clients:
You will be responsible for:  
  • All aspects of paid online media planning
  • Online content management & updates
  • Special campaigns  social media and other lead generation opportunities
  • Organization and maintenance of specific marketing projects as assigned 

Consulting on various projects rounds out the focus of this role.

Specific projects will include:
  • Digital Journey Lead: ideation, management, and execution of national / regional digital programs and campaigns including online advertising, website management (content & SEO), coordination of alignment with North American and global digital programs, and social media lead generation campaigns. 
    • Including the ownership of leads generated online through to offline yield to evaluation appointment booking
    • Effectively consult on the overall organization s digital journey s ensuring maximum result
  • Administration: of digital agencies, day-to-day production, as well as campaign budgets and schedules.
  •  Owning and maintaining site analytics, metrics, and campaign reporting. 
  • Campaign support: development of landing pages and integration of online tactics, as required for integrated campaigns. 
  • Some level of technical trouble shooting and support will be required. 
  • Hearing Health Check (Community Events) Support: administration of iPads used by clinics for community hearing screenings.
  •  Support of province-wide hearing days  screening event execution.
  • Local Listings Management Program (LLM): lead the LLM program including ongoing maintenance and onboarding for new clinics.                 

Your profile      
Minimum Qualifications:
  • A Bachelor s degree or diploma from a recognized institution, preferably in a marketing discipline and/or no less than five years of experience working in an advertising agency or marketing department.
  • Proven experience delivering effective and innovative digital campaigns. 
  • Experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing. 
  • Proficiency in graphics, web advertising, social media and web development is a must.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Strong management skills, excellent oral and written communication skills.
  • Knowledge of Adobe Photoshop, Illustrator, InDesign, familiarity with basic HTML & CSS is a bonus.
  • Experience with managing CMS Systems.
  • Experience with online sales / ecommerce a plus.
  • Proficiency with Microsoft Office and Outlook. 

Performance Expectations:
  • Adopt the Connect Hearing Mission and Values.
  • Meet or exceed department key performance standards and personal development objectives 
  • Meet established objective deadlines for marketing plan and department activities
  • Maintain a well-organized work environment
  • Maintain overview over latest digital trends, tools and developments

Personal Suitability:
  • Ability to work under pressure and meet deadlines.
  • Ability to establish and maintain cooperative business relationships.
  • Ability to work as a team player, have fun and possess a keen interest in being part of a growing business.

Core Capabilities/Skills:
  • Strong work ethic with attention-to-detail.
  • Accountability to deadlines, targets, and overall business objectives.
  • Motivated & used to prioritizing tasks.
  • Good communicator. Play well with others. Confident in the unique superpower you bring to the team. 

Our offer  
  • Our award-winning organization offers a rewarding work environment bolstered by the strength and support of our global company partnership. 
  • A unique and attractive competitive total compensation package rewards you with an attractive base salary; a comprehensive benefit plan and unparalleled support network.   
  • Connect Hearing is committed to creating a diverse environment and is proud to be an affirmative action/ equal opportunity employer. 
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.                      


Victoria Canada

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