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Digital Marketing Manager - Germany  

Pentax Medical (company)

Posted on : 12 April 2017

Project Description

Digital Marketing Manager
Manage and lead the digital marketing strategy across EMEA to support the business growth of our company.


Main tasks:
  •  Manage and enhance the customer portal which provides 24/7 access to all online services. 
  • Conceptualize, implement and monitor digital marketing campaigns leveraging a cloud based CRM solution. 
  • Collaborate with the marketing team and the business divisions to support and execute CRM and marketing automation (Marketing Cloud) strategies to enhance the overall marketing communication initiatives. 
  • Build, develop and manage customer journeys within Sales force Marketing Cloud 
  • Run and monitor projects in line with the planned EMEA marketing budget 
  • Support sister companies and distributors on digital marketing activities 
  • Develop design and produces content for the company websites and social media channels 
  • Develop and manages product microsites with agencies and other service providers. 

  • Degree in marketing with focus on digital/online marketing, media/communication studies or business administration 
  • 3+ years of working experience in digital marketing within a digital agency or company 
  • Proven working experience and success in designing, implementing and monitoring of digital campaigns 
  • Experience with implementation and management of marketing automation (marketing cloud) and integration with CRM solution   
  • High intercultural competencies 
  • Certifications in Salesforce products and /or experience with Content Management Systems is a plus 
  • Ability to work collaboratively as well as autonomously. 
  • Very good written and verbal language skills in English 
  • Very good project management skills 

We offer: 
Long-term secure position, an international environment, personal development, a variety of benefits.  

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