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Digital Marketing Coordinator - Switzerland  

Company managed [?] Still accepting applications

Posted on : 22 March 2017

Project Description


Description:
  • Under the supervision of the Marketing and Communication Group Leader, the Digital Marketing Coordinator is responsible for development and implementation of our company marketing strategy to build awareness around our company .
  •  Initiatives include digital media planning, social media management, online campaigns monitoring and analytical recaps, reputation watching.          


 Responsibilities   
  • Develops comprehensive digital marketing campaigns 
  • Creates digital content marketing plans 
  • Performs keyword research and copy creation 
  • Coordinates/performs SEA and supervises display campaigns 
  • Manages Social Media profiles: FB, Instagram, Twitter content curation 
  • Deals with websites content and analytics 
  • Creates newsletters and organizes e-blasts 
  • Monitors performance and conversion across all online campaigns 
  • Generates report, collecting data, performance analysis 
  • Keeps abreast of trends and best practices in email and digital marketing, including mobile marketing       



Competences   
  • Digital media buying experience: mastering concepts as CTR, CPA, CPL, CPM 
  • Very good knowledge of Google Analytics, Google Adwords, Keyword planner… 
  • Competences in campaigns monitoring, conversion rates and ROI calculation 
  • Proficient in use of Mailchimp 
  • Previous experience with CMS. Drupal is a plus 
  • Basic use of Adobe suite 
  • Basic knowledge of CRM systems is a plus 
  • English and French. English mother tongue is a plus