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Digital Content Specialist - Netherlands  

Company managed [?] Still accepting applications
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Posted on : 08 March 2017

Project Description


Description
  • Together, We Can Solve the World’s Greatest Challenges
  • The solution to many of the most fundamental challenges facing the world today can be found in science. 
  • But providing for the food, energy and safety needs of a growing population will require more than science alone.
  •  It will require many people working together to devise solutions that improve the lives of people everywhere.
  • We have rich history of scientific discovery that has enabled countless innovations and today, we’re looking for more people, in more places, to collaborate with us to make life the best.
 


Overview:
  • An exciting opportunity to develop best-in-class digital content as part of a global team! 
  • Our company  is seeking an experienced marketing communications specialist with a strong focus in digital content management and visual design. 
  • Reporting to the Global Digital Marketing / Creative Services Manager, this position will support Industrial Biosciences businesses globally, promoting product and service brands and enhancing the perception and reputation of IB and its various industry segments. 
  • This will involve the implementation of IB’s digital communication strategy, as well as marketing communications tactics as defined by each industry segment. 
  • The role will focus primarily on the creation, coordination, and implementation of these tactics, such as event-driven marketing communications campaigns, and the development and maintenance of online content. 
  • The successful candidate will utilize his/her broad skill set in digital marketing and graphic design to develop this content across channels by executing in-house as well as managing the production of content/assets through external vendors. 
  • With a deep understanding of how content is leveraged across various communications touchpoints and throughout the customer buying cycle, you will help to execute content marketing programs and nurturing campaigns using best-in-class email and marketing automation tools. 
  • This candidate will play a critical role in digital metrics reporting and analysis, and help manage the various tools in the IB digital ecosystem including content/asset management systems, intranet/collaboration tools, CRM and social platforms. 
 


Primary responsibilities/tasks:
  •  Update content on websites and intranet via content management systems (CMS) per direction from marketing/communications colleagues 
  •  Develop new creative assets for existing channels (websites, intranet, social, email)  
  •  Manage development of content and assets through agency partners  
  •  Collaborate with Digital Marketing manager to design and operationalize new digital tools and platforms (e.g., customer extranets, mobile applications), and maintain existing ones 
  •  Develop quarterly metrics reporting and analysis for all IB websites and lead management programs 
  •  Manage IB marcom asset management system and image library 
  •  Support Global IB Communications leader with content development/design as needed
 


Job Qualifications
Necessary qualifications/skills
  •  BA/MA Degree in relevant subject, e.g. marketing, multimedia studies/journalism, graphic design 
  •  5  years’ experience, preferably in a B2B organization or agency working in related industry (e.g., biotech, pharma, agriculture) 
  •  Experience in developing digital content and a strong understanding of digital marketing strategies and tactics 
  •  Excellent production-level graphic design skills using Adobe Creative Suite (Illustrator, Photoshop, InDesign) 
  •  Excellent interactive project management and administration skills 
  •  Excellent written and verbal communication skills (English) 
  •  Experience working with agencies and/or freelance designers, web developers, and copywriters 
  •  Experience with digital content management/asset management systems 
  •  Experience with digital and social media metrics and analytics  
  •  Excellent Microsoft Office skills (Word, Excel, PowerPoint) 
  •  Demonstrated ability to prioritize and manage multiple assignments while maintaining attention to detail and a focus on results 
  •  Good team player who thrives in a fast-paced, multinational organization. Comfortable working with global teams, both in-person and virtually
 


Desirable skills 
  •  Art direction, advanced graphic design and/or interactive design skills (e.g, branding, illustration/infographics, animation, user experience design, web development) 
  •  Copywriting / copy editing of content based on existing documentation (marcom assets, intranet articles, etc.) 
  •  Photography or video production  
  •  Advanced PowerPoint/ presentation development skills (content and design)