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Digital Communication Manager - China  

Company managed [?] Still accepting applications
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Posted on : 20 February 2017

Project Description


Mission: 
Under the direction of corporate communication, Digital Communication Manager is responsible for the strategic design, implementation and management a range of on-line communication strategies targeting digital media and industry engagement at local level, to promote the value of  company as the leading chemical company committed to sustainable development. 
  

Responsibilities:
  •  Develop and localize strategic digital communications planning for promotion and dissemination of corporate and marketing content 
  •  In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search 
  •  Develop/maintain local social media profiles and quality content on Wechat, Weibo, and LinkedIn. 
  •  Develop other relevant social media outlets to support and expand our digital presence 
  •  Assist in the preparation the content or transform content to ensure easy sharing with various social networks 
  •  Email campaign development and implementation including campaign data analysis 
  •  Identify appropriate social media channels for targeted campaigns 
  •  Continue to build and maintain company’s strong online reputation


 Qualifications
  •  Hands-on experience with communication inbound and outbound systems 
  • 3-5 years of experience in Digital Marketing with a focus in content development 
  •  Expert knowledge in the latest in digital and social media technology and channels 
  •  Excellent project and deadline management skills
  •  Copywriting and copyediting
  •  Strong working knowledge of CMS tools, HTML, Word Press, Email Campaign systems, Social Media (Wechat, Weibo, Linked In, etc.) 
  • Highly motivated, quick-learner, self-starter College degree in marketing, communications and/or technical areas
  •  Excellent knowledge of English (both speaking and writing)