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Corporate Affairs & Patient Advocacy Manager - United Kingdom
Posted on : 27 March 2017
- Under the direction of the Director, Corporate Affairs, this leading role will be responsible for the internal, brand, and external communications, as well as brand government affairs, and patient advocacy initiatives for company’s’ Oncology franchise. You will also be responsible for leading and coordinating company's corporate internal communications programme to support employee engagement. You will be working cross functionally within the wider market access and corporate affairs team, and across the wider business.
- This position will require an experienced individual with strong pre-existing relationships.
- You will be responsible for establishing/building relationships with health journalists, parliamentarians and policy makers at a brand level, and aligned patient organisations (and expanding in the future in line with our pipeline); ensuring these individuals and groups are well informed and can support patients access to appropriate information and treatment.
- The role will also be responsible for brand internal communications and will have responsibility for some wider corporate, internal or external, communications projects.
- The role will lead in identifying and driving forwards appropriate partnership projects, as aligned to our strategic and operational plans, and in exploring how we strengthen engagement between company and the patient organisations at all stages through drug development and commercialization.
- This individual will work closely with the Director of Corporate Affairs, the other Senior Corporate Affairs and Patient Advocacy Managers, the Senior Government Affairs Manager and across the organisation, looking to build synergy between patient group activities, brand policy, and media engagement.
- You will shape the market pre and post launch; through disease awareness, information on our products, and through driving non clinical advocacy during any future HTA reviews across the UK or Ireland, in order to maximize appropriate patient access to therapies.
Role and Responsibilities:
Responsibilities include, but are not limited to:
- Work with key functions across the business to create an integrated internal and external communications strategy which is aligned to company UK’s strategic Oncology brand goals
- Lead on development of strategic and operational plans for both corporate affairs and patient advocacy for the Oncology portfolio on an annual basis for the Corporate Affairs team and in conjunction with the Market Access team and disease teams.
- Lead on developing and implementing the strategy for internal communications across the organisation and also in support of employee engagement working with the rest of the Corporate Affairs team, the CLT and HR & L&D.
- Work collaboratively with company Global and European corporate affairs teams to ensure UK Oncology portfolio and brand messages are aligned to corporate messaging.
- Lead the development and implementation of brand supporting and disease awareness PR campaigns utilising external consultants in a cost efficient manner and working with key internal stakeholders to ensure activities are aligned with the brands’ strategic imperatives.
- Accountable for timely resolution /handling of issues management where it relates to Oncology; providing strategic communications advice to brand managers and company Leadership Team to protect company's reputation.
- Lead plans and engagement that drives comapny's increased interaction with external media stakeholders, increasing the depth and breadth of relationships already in place.
- Work with the Corporate Affairs leads in the other UK & Ireland disease teams and disease teams cross functionally to identify areas of best practice which can be shared across the whole organisation to improve performance.
- Working with the relevant disease team Business Unit Director, full responsibility to define, propose, and then manage the day to day management of the brand corporate affairs budgets.
- Explore opportunities in the external environment around NHS policy, patient group priorities, hot topics in media and barriers to patient access etc to build links with our brands and position the brands and organisation alongside our vision and priorities to increase coverage over and above previous years.
- Facilitate, build and strengthen comapny relationships with key medical and consumer journalists across the UK and Ireland to help develop advocates in the media around areas of unmet need and the challenges patients face in accessing appropriate treatment.
- Ensure patient groups are aware of and endorse company's corporate profile and raise awareness of this amongst wider external audiences
- Be the patient advocate within company – this requires both a deep understanding of patient group perspective and willingness to speak up on behalf of patient interests where required so that patients remain at the heart of the organisation in line with the company vision.
- Participate in regional cross-functional patient advocacy team.’ This will be a team co-chaired by External Relations and Medical Affairs across Europe
- Ensure compliance and ABPI approval of all activities
- Work to identify common goals and synergy between company policy and lobbying priorities and relevant patient group/APPG approaches to maximize joint initiatives where possible
- Represent the company on various patient groups, industry forums and projects.
- Working with relevant internal teams invite patient organisations to appropriate office/conference events to heighten the organisations understanding of the patient journey and visibility of the whole patient pathway (lunch and learns, fund raising events, cycle meetings etc).
Skills and Knowledge Requirements:
- Educated to degree level, preferably in Life Sciences
- Significant and demonstrable experience of the pharmaceutical industry from an in house role is essential
- A strong understanding of the healthcare environment and the issues facing the pharmaceutical industry including a grasp of its regulatory environment, comprehension of HTA processes and the challenges of conducting trials and business in the UK and Ireland are necessary
- An established network of media contacts within the healthcare/industry arena
- Established relationships with existing Patient Groups in Haematology would be preferable but not essential
- Excellent writing skills, with the ability to articulate messages clearly and concisely in an engaging style
- Ability to prioritise, work under pressure and deliver to agreed deadlines.
- Thoroughness, accuracy and attention to detail in all aspects of work.
- Highly motivated, able to work independently and in a team.
- Enthusiastic approach to change
- Strong examples of cross functional working and team mentality
- Familiarity with ABPI Code of Practice critica
- Experience of zinc sign off process is an advantage
- Prior experience in Haematology area an advantage
- Our company is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives.
- Our purpose as a company is to discover and develop therapies that will change the course of human health.
- We value our passion for patients, quest for innovation, spirit of independence and love of challenge.
- With a presence in more than 70 countries - and growing - we look for talented people to grow our business, advance our science and contribute to our unique culture.