At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Lilly unites caring with discovery to make life better for people around the world. In support of this promise, Lilly USA IT is embarking on an exciting journey to transform our digital marketing capabilities.
This role will put successful candidates on the cutting edge of modern technology, innovation and major pharmaceutical brand strategy to deliver the right information to the right customer, at the right time, in the right channel with an unparalleled customer experience.
This position will have accountability for working with our Marketing teams, IT teams and vendors to develop and implement IT capabilities in support of our Multi-Channel Engagement content strategy. This position reports to the Digital Capability Development Manager of Lilly USA IT and will help lead the modernization of our US marketing technologies to support our new commercial model for the US marketplace.
Key responsibilities for the Lilly USA IT MCE BI include working with marketing teams, architecture teams and IT colleagues to conceive, design, develop and deliver digital content management capabilities and tools to orchestrate cross-channel, mobile-friendly customer campaigns and deliver an unparalleled online customer experience.
Additional responsibilities include influencing broad medical, legal and regulatory processes to ensure compliance while driving agility and value within digital channels.
Specific responsibilities include:
Digital Content Solution Delivery
Understand the MCE capability of Content Management, both externally and how Lilly MCE is approaching, inclusive of the cross-functional roadmap
Lead the execution of Content Management solution delivery work as the IT Leader
Partner with Marketing on scope, and timing of the Content Management Roadmap
Proactively determine interdependencies with other capability workstreams, and manage them
Develop expertise in processes and data used by business functions within the US Affiliate for content-related decision making
Ensure solutions adhere to quality and compliance requirements
Lead customer acceptance, defect resolution, business issue resolution
Ensure adherence to appropriate quality standards and risk-based decision making for all delivery efforts
Manage projects and ensure alignment with overall roadmap and strategy
Digital Content Consulting and Strategy
Influence global counterparts on US digital marketing needs and integration points that impact global platforms (e.g. Content Management, Global Consent and Preferences and Campaign Automation platforms)
Actively shape Lilly policies and procedures governing digital channels to deliver ongoing compliance with a minimum of bureaucracy and optimization of customer value
Represent Lilly USA Digital in governance discussions and decisions, partnering closely with Lilly USA business teams and IT Architecture teams as appropriate to establish business cases for change aligned with Lilly USA’s strategic initiatives
Consult with internal customers (e.g. Marketing teams) to help develop cross channel content strategy, including cross-channel solutions and tracking
Bachelors in Computer Science, Engineering, Marketing
Minimum of 5 years IT experience, preferably in Marketing-oriented environments
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Experience with B2B / B2C cross channel marketing campaigns
Familiar with the technical architecture associated with databases and analytics
A high level of intellectual curiosity, external perspective, and innovation interest
Strong analytical, problem solving and investigative skills
Understanding of business process and related IT tools
Demonstrated interpersonal skills, teamwork and people development
Experience in applying quality and compliance requirements
Prior experience working with or supporting the Pharmaceutical industry
Excellent communication skills, both verbal and written
Positive, customer-focused, and energetic attitude
Strong customer orientation and desire to collaborate
Expertise with IT environment to be able to match business needs with available IT
Strong self-management and ability to work autonomously and with ambiguity
Detail oriented, creative, and innovative approach to problem solving
Ability to adapt quickly in a constantly changing environment
Ability to execute both tactically and strategically
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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