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Clinical Trial Content Marketing Strategist -FDE United States,  

Posted on : 07 May 2017

Project Description

Req ID 33234 Title Clinical Trial Content Marketing Strategist -FDE City Indianapolis State / Province Indiana Country United States Company Overview At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We re looking for people who are determined to make life better for people around the world. Responsibilities The Clinical Innovation (CI) component within Lilly Research Laboratories (LRL) is responsible for developing and establishing innovative, transformative capabilities within the Medicines Development Unit (MDU). CI is tackling today s biggest business problems in clinical trial. We are exploring and creating new and better ways to bring patients and health care providers (investigators) together to participate in clinical development. Participation rates among eligible patients are poor: Many lack awareness of clinical research as a viable healthcare option; for most, trial participation is either inconvenient or inaccessible; and those who do participate are often left un-inspired, lacking information, choice, support, and appreciation. We are designing a new clinical development ecosystem and testing its feasibility and scalability to ultimately realize value through faster trial enrollment, reduction in trial duration and size, enhanced patient safety, and accelerated research conclusions. CI has a portfolio of projects as components of larger capibilities, and CI s work process includes exploring new ideas, developing clear proof-of-concepts to validate the idea, and execution of applied pilots for learning and risk/benefit/value identification for eventual broad scaling of the project across the MDU and associated business units.The Consultant Innovation Content Marketing Lead will lead the development of a content marketing discipline for clinical trial awareness/education to patients and the public. The Consultant Innovation Lead will shape the project implementation approach, develop clear delivery milestones, lead the project team in execution, and partner with extended CI colleagues for portfolio integration, oversight and communication on project delivery. Further, the The Consultant Innovation Content Marketing Lead will be responsible for risk identification, mitigation, and overall delivery accountability for their assigned project.This role will report directly to a CI Advisor or Sr. Advisor.Enable development of content marketing discipline for clinical trial awareness and education, aimed at patients and the public, with a goal to establish content marketing as a new enduring capability for Lilly Medical/MDU. Content marketing discipline comprises three components:Influencing Lilly TrialGuide content road map by developing clear pathways that allow for mult-stakeholder (internal and external) engagement in a continuous feedback loop for learning and improvement in clinical trial awareness and education activitiesCreating and implementing a Digital Marketing Strategy for sharing content developed through the roadmapEstablishing metrics and measurement framework to understand the value to the organization, as well as to build iterative learning and improvement feedback loopEngage with third part organizations and external strategic partners (i.e. content marketing agencies, online patient communities, social media agencies) to enable content marketing capabilityEstablish best practices and document processes and job aids for management of all related activities for the roleLead outside-in culture change through the use of consumer insights obtained by direct connection to and interaction with patients and caregivers in order to drive awareness to and participate in clinical trialsLeverage connections across in-between  spaces to form novel partnerships and partner with Social Media Community Manager & other CI colleagues to provide and iterate on recommendations for implementation and course corrections of content and strategy (based on measures and metrics framework)Serve as an alternate community manager for social media at Lilly Trials 33234BR Basic Qualifications BS/BA degree in scientific field, technology, or marketingDemonstrated professional experience with Digital Marketing (Social Media Engagement and Search Engine Optimization)Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position Additional Skills/Preferences Demonstrated familiarity of clinical research and/or drug development and/or healthcareDemonstrated understanding of enabling transformative methodsDemonstrated understanding of experimental methodologyAptitude to define and execute a portfolio management methodologyDemonstrated entrepreneurial spirit and experimenter s curiosityAbility to distill the essence of strategic business objectives in order to develop and execute a strategic experimental portfolioAbility to work in a global virtual team environment, with a variety of external partnersAbility to collaborate and influence effectively with external industry colleagues and service providersKnowledge of and experience with multiple dimensions of clinical research from a process, technology, capability, and organizational perspectiveProven ability to deliver to timelinesExcellent verbal, written, presentation, and critical thinking skillsExperience with digital media and understanding of web analyticsBroad exposure to and deep knowledge of the internet culture and use cases in healthcare Ability to proactively identify potential issues and contingency plans with a focus on quality and risk mitigationAbility to establish and leverage personal and organizational credibility to drive change and to foster an environment of creativity, innovation, engagement, and collaborationExperience with technology proof-of-concepts and pilot projectsFamiliarity to and understanding of public data and/or emerging standards relevant to Clinical Innovation work (e.g. digital media, marketing channels, electronic health records, health information exchange, etc)Demonstrate broad knowledge of vendor / alliance management Additional Information Moderate travel requiredThis position is not permanent. It is for a fixed duration of two years with potential to extend annually for up to 4 years.Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status


Indiana, United States

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