BrightOwl Loader Loading

Brand Manager Solid Tumor - Portugal  

Takeda (company)

Posted on : 19 September 2017

Project Description


−Brand Manager is key 
responsible for LOC customer marketing - drive deep understanding of what motivates Oncology patients and the HCPs that care for them including what could cause them to choose Takeda’s products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges
−Embed a high customer focus within Oncology team by spending a significant amount of time (>30%) with customers and placing the customer at the center of every business decision
−Assist with launch of new oncology products in market


Business Strategy and Management
−Leading the development and implementation of the Strategic Brand Plan and local customer initiatives in line with the Brand Strategy to maximize brand performance
−Has a strong understanding of the local Oncology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics
−Drives market and competitor research – application of central segmentation in local context and competitive insights
−Analyses key-success factors and risks for the brand to identify actions to strengthen brand positioning (e.g. direct medical development, labeling changes) to maximize brand performance.  Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.  Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
−Directing generation and analysis of data to seek out opportunities including life cycle management to support recommendations for strategic direction based on demand and market dynamics
−Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, Oncology Brand Team, Takeda country Medical Department, Oncology KAMs, Customer Engagement / Commercial Excellence and other relevant outsource agencies

Effective team and cross functional working internally and externally
−Supports the Country Head in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities
−Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the Oncology Brand Team, Takeda Market Access department and Takeda Medical Department in particular
−Partnering with the Oncology KAM team/ Sales force to provide strategic direction in the development of training material and programs; ensure coherence of key messages and gather customer insights


−Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers
−Achieving best-in-class customer experience with significant dedicated time for regular interactions with customers - first hand feedback on materials and tactics, understanding of key pain points and opportunities to create value for Takeda
−Implementation of multi-channel innovative communication approaches to custom

−University degree in Science. Pharmacy, Marketing
- Master’s Degree (Desirable)


−Brand Manager or equivalent experience (minimum 5 years)
−Experience with therapies in ONCOLOGY solid tumors
−Understands the oncology business model where the brand/s operate including working with a KAM model, especially within the NSCLS market and specifically the ALK+ market
−Experience with new product launches, especially in oncology and/or orphan disease markets
−Experience in marketing and development of patient services


- Fluent written and spoken English (mandatory)
−Business acumen and ability to understand and actively contribute to the management of a P&L
−Entrepreneurship and ability to develop a commercially robust plan that exceeds customer expectations
−Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals