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Brand Manager London United Kingdom,  


Posted on : 16 April 2017

Project Description

Tracking Code 2015848 Job Description Job Purpose Briefly state the job's primary purpose in two or three sentences. The purpose should describe how the job supports Perrigo A critical role in the Perrigo UK and Ireland Marketing Team, reporting to the Group Brand Manager, Energy, Bug and Infestation and Skincare. The role leads the Dermalex, Wartner and TCP brands and has financial responsibility for £5.5M Net Revenue, £1M investment and £2M Operating Income. The UK is lead market for the Dermalex brand and, therefore, has a responsibility for developing strategy and execution on behalf of the wider group. There are also ambitious plans for TCP, a locally led brand with a 100YR anniversary and innovation re-stage due in 2018, and for Wartner which has a target to double in the next financial year. The Brand Manager is responsible for developing the brand strategies, executional plans and for managing the brand’s P&L. Organisation Structure and Function Please attach organizational chart and indicate the number of reporting relationships. Total Directs 0 Total Indirects 0 Major Duties Starting with the most important, list the 4 to 8 major duties/responsibilities of the job. Do not list all of the individual tasks or steps that are performed. State the approximate percentage of time spent on each major duty in a given year. Major Duties and Responsibilities % of Time Lead the development of Brand Vision & Strategy.   Identify key consumer insights, trends, data-points, customer feedback that will step-change brand growth.   Lead the brand vision, strategy & 3yr innovations pipeline via TRIO and Initiatives process.   Partner with Corporate Marketing to ensure UKI needs are championed and strong assets are created to drive results locally. 15% Lead the portfolio 3:1 Growth Plan.   Lead development of annual building block process (P&L) and define 3YR portfolio business objectives with the multi-functional team (Finance, CS&I, Regulatory & Sales).   Present the business plan for sign off to Management Team.   Lead a multi-functional team to define objectives and plans for individual initiatives or launches.   Lead the TRIO to deliver an All Agency Brief for the annual marketing executional plans. 20% Lead the multi-functional team to execute Brand plans.   Engage Finance to set the right financial objectives.   Engage the Commercial Strategy & Implementation (CSI) team to define the right trade objectives and envision retailers behind these.   Engage Sales to ensure the trade and in-store objectives are delivered.   Engage Regulatory to develop, test & substantiate breakthrough claims.   Engage Supply to ensure the forecast is right and we have 100% availability.   Engage Consumer Services to understand issues & opportunities on the brand and define action plan to address them.   Regularly communicate and share with Corporate Marketing and proactively collaborate on opportunities / risks. 15% Execute annual marketing plans with excellence.   Inspire multi-agency team with All Agency Brief to create Marketing plans and lead the execution of plans in market.   Lead Table Top Review, gaining input & approval of all plans and executions from the Marketing Manager, Marketing Director and General Manager.   Drive the execution of agreed Media, Creative, Digital and PR plans.   Work in partnership with Shopper Marketing to own in store.   Develop gold standard Pharmacy training materials and deploy these in an engaging way to the Pharmacy Field Sales Force.   Amend and check pack artwork from Global Marketing, liaise with the 3rd party agency in Ireland and gain approval from key stakeholders.   Ensure all claims are substantiated and approved by key stakeholders. 20% Analyse brand performance and recommend actions to course-correct or accelerate.   Lead monthly forecast review and submit to Group Brand Manager for Brand Review sign off.   Interrogate brand in-market performance and proactively recommend actions to maximise sales and profit and / or course-correct vs. objectives.   Lead consumer research, where necessary, to identify key insights that will enable the brands to grow.   Use available data / insight sources to uncover opportunities / trends for future brand growth.   Proactively share data with Corporate Marketing. 30%   Principal Challenges   Describe the nature and variety of the most typical and the most complex problems this job must resolve. Typical Problems   Influence and partnership with other departments.   Securing leadership and sign off of brand strategy and executional plans.   Managing changes to budget or team priority. Most Complex Problems Project management of Initiatives milestones to deliver on time innovation to market.   Responding to in market challenges i.e. performance, regulatory changes, issues management.   Partnership working with Corporate Marketing given importance of Dermalex for future EU growth. Decision Making Authority and Responsibility 0 0 Type of Control Individual/Shared/Advisory What typical decisions does the job have total authority for making? This individual is the responsible but not accountable for the brand plans. Aside from budget management and invoice sign off (>10k) all decisions are referred. Shared What typical decisions are referred to others for approval? Recommended strategy, creative direction and investment choices across media channels. Recommended responses to changes in market ie performance, issues management, competitor challenge. Shared   Financial Dimension   0 0 Amount £ Type of Control Individual/Shared /Advisory Net Revenue 5.5M Shared with Group Brand Manager (GBM) Departmental Budget 1M Shared (GBM) Operating Income 2M Shared (GBM)   ADDITIONAL INFORMATION: List any information not included in the previous answers that is important to know about the position. Primary tasks include but are not restricted to Individual will be expected to lead one or more cross – functional marketing activity. This could include owning the quarterly team meeting, leadership of total marketing trade press budget, sponsorship of the monthly reward and recognition process.   Individual will be expected to lead the Dermalex strategy in strong partnership with Corporate hence this individual requires strong influencing and relationship building skills. Required Skills Person Specification and Competencies   Knowledge and Experience: What is the minimum level of knowledge (e.g., theories, principle, concepts, etc.) and skills that are necessary to competently perform the job (include formal education or equivalent, type and years of prior work experience, and other qualifications)? Educated to degree level preferably in Business or Marketing discipline. 3-4 years minimum preferably in FMCG but ideally in Healthcare operating at Brand Manager level (feeder role to Senior Brand Manager) Must be data literate with good communication skills and able to inspire confidence. Must live the Perrigo company values and operate in line with the UKI behaviours. Must have strong influencing skills. Must have experience in developing strategy and leading creative development. Job Location London, , United Kingdom Position Type Full-Time/Regular

Locations

London, , United Kingdom

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