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Brand Manager Budapest Hungary,  

Takeda (company)

Posted on : 02 February 2017

Project Description

Activities and Responsibilities
The Brand Manager is responsible for the development, implementation and execution of the marketing strategy for Oncology products and for the development of the strategic customer relationships with the relevant accounts.

Main Responsibilities as Brand Manager:
  • Develop, implement, adapt and execute the local marketing strategy for assigned products with a focus on enhancing the long-term strategic objectives in line with the corporate strategy so as to achieve short and long-range revenue and contribution targets for company as a whole
  • Ensure proposed and executed marketing strategies to become a Best in Class specialty care player, concretely:
  • Ensure a strong and competitive patient focus in the analysis of the therapeutic area, 
  • develop and execute patient support programs that are linked to the defined patient focus
  • develop and execute  customer centric projects on a national level and if needed a regional level
  • Interaction with external stakeholders  
  • Analyse and consolidate a strong situational understanding, including market understanding, patient flow, market segmentation, key market drivers, and competition assessment and support commercial excellence in ways through which we can track and improve these parameters within the SMILE platform 
  • Develop marketing strategies to support the consecution of company sales, market share and business objectives for each business year and use these objectives to build marketing, action and budget plans
  • Build and strengthen KOL partnerships in line with corporate strategy and requirements
  • Track and monitor budget for allocated products with the support of the Business Controller
  • Conduct market research from external and internal data sources to optimize product strategies
  • Define ambitious goals and marketing plans for the allocated products in agreement with the Commercial Lead to ensure efficiency and effectiveness
  • Monitor product performance and performance indicators
  • Participate in national and international congresses and symposiums
  • Develop and implement a public relations policy related to products
  • Prepare all promotional material required for effective product promotion in line with Company promotional policy
  • Establish good communication with Commercial Lead, KAMs and Medical support
  • Develop, plan and participate in preparation, implementation and execution of training program for materials for KAMs
  • Operate in a manner that is always in line with compliance and legal requirements and according to the marketing and sales strategies 
  • Gain and share customer insights through appropriate and relevant customer profiling (Market surveillance)
  • Act as an ambassador for the company brand, its vision and values that achieves patient focus at all levels of the business.

Qualifications Education, Experience, and Skills
  • University degree preferable in Medical, Pharmacy or Economics 
  • 5 7 years pharmaceutical marketing experience with focus on extensive product/brand management
  • An excellent knowledge of the disease management and customer needs 
  • A good understanding of the national healthcare environment and health policy
  • Launch experience with new products or major line extension
  • Proven ability to think cross-functionally
  • Strong analytical capabilities, well organized and resourceful
  • Self-motivated and goal oriented, capable of multi-tasking and delivering results in a timely manner
  • Excellent communication skills and fluent in English
  • Good interpersonal skills with ability to build cross-cultural relationships
  • International experience working in a cross-cultural environment
  • Frequent travel requirements generally across MCO countries 



Budapest Budapest főváros Hungary

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