Takeda is a global pharmaceutical leader with more than 30,000 professionals working together across more than 70 countries. We have an unwavering dedication to put people first and we live our values of Takeda-ism: Integrity, Fairness, Honesty, and Perseverance. We are united by our more than 230-year legacy of research-based pharmaceuticals and our mission to strive toward Better Health and a Brighter Future for people worldwide through leading innovation in medicine.
Operating across 32 countries, our Europe and Canada region is diverse, dynamic and at the forefront of supporting our mission of delivering better health for patients through leading innovations in gastroenterology, central nervous system, oncology, and vaccines.
Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.
The local Brand & Customer Manager is key responsible for LOC customer marketing - drive deep understanding of what motivates patients with complex perianal fistula’s and the HCPs that care for them including what could cause them to choose the investigational stem cell therapy Cx601 over other treatments, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges
Embed a high customer focus within the Cx601 team by spending a significant amount of time (>30%) with customers and placing the customer at the center of every business decision.
Drive launch of Cx601 in market.
Support and drive IBD franchise projects supporting both Cx601 and Entyvio, in support of the IBD Brand Leader and overall Therapeutic Area Plan
Provide marketing support and focus for Entyvio (vedolizumab) as required
Business Strategy and Management
-Leading the development and implementation of the Integrated Therapeutic Area Plan and local customer initiatives in line with the Therapeutic Area Strategy to maximize performance of Cx601;
-Has a strong understanding of the local market of complex perianal fistula’s and closely monitors environmental changes and competitor activities in order to develop innovative solutions that add value and to be able to fine tune planned tactics.
-Drives market and competitor research – define centers of excellence, target accounts and their referral patterns for patients with complex perianal fistulas, to segment optimally and leverage competitive insights;
-Analyses key-success factors and risks for the brand to identify actions to strengthen brand positioning (e.g. direct medical development, labeling changes) to maximize brand performance. Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities.
-Directing generation and analysis of data to seek out opportunities including life cycle management to support recommendations for strategic direction based on demand and market dynamics;
-Support the supply process; ensure close collaboration with all relevant external and internal stakeholders to ensure flawless availability of Cx601 for patients at lowest logical burden for external stakeholders and Takeda;
-Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan;
-Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, IBD Brand Team, Takeda country Medical Department, IBD KAMs, Customer Engagement / Commercial Excellence and other relevant outsource agencies;
Effective team and cross functional working internally and externally .
−Supports the IBD Brand Leader in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities
−Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the IBD Brand Team, Takeda Market Access department and Takeda Medical Department in particular;
−Partnering with the IBD KAM team/ Sales force to provide strategic direction in the development of training material and programs; ensure coherence of key messages and gather customer insights
−Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
−Achieving best-in-class customer experience with significant dedicated time for regular interactions with customers - first hand feedback on materials and tactics, understanding of key pain points and opportunities to create value for Takeda
−Implementation of multi-channel innovative communication approaches to customers