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Associate Product Manager Job - Singapore  

MSD (company)

Posted on : 09 May 2017

Project Description

Associate Product Manager-PRO015603


Product owner, to drive Singapore/Brunei product strategy and to be responsible for all marketing activities for Diabetes Franchise. To craft the messaging and positioning for products under the franchise. Conceive and develop innovative marketing programs that drive demand.

To develop and secure approval of the marketing plan for Diabetes Franchise.

To manage the implementation of the plan to achieve the stated objectives.
Work with the cross functional team in building product strategy translating deep customer insights into actionable plan to win in the diabetes market.


Strategic Marketing & planning

- Marketing Annual Planning process
- Budget management
- Market Research & data-analysis
- Thought leaders engagement
- Patient access
- Innovation

Market Implementation & execution

- Effective implementation of Integrated Marketing Campaign to enhance brand value of product
- Work with partners & societies for continuous medical education
- Work with Public Affairs / comms lead to drive Public Relation Campaigns to reinforce value of product
- Organizes Congresses, Symposium, Exhibitions and Promotional Programs
- Implementation of promotional materials and programs in compliant with company’s medical legal compliance process and framework
- To provide effective field support
- Organizes and conducts competitive workshop to prepare sales teams against competitors
- KOL / Speakers advocacy & development
- Patient Access Program (Product & Disease)

Track, monitor, control

- Track, evaluate and improve on marketing programs to achieve business & implementation objectives
- To track Sales (monthly, quarterly and YTD)
- To collate and share competitor activities / Market Intelligence (sponsorships, symposium, promotional budget, key messages)
- To monitor Inventory
- To manage Promotional Budget within allocation
- Compliance to Medical Legal approval process
- ROI of the Promotional Activities / Investment Sales Returns
- Evaluate the effectiveness of promotional programs
- Integrated Marketing Campaign – perception and message recall


Education Level:

- A degree in Life Science, Biomedical, Pharmacy, Business (Sales/Marketing) or relevant subject or fields
Experience & skillset:

- Minimum qualifications: Bachelor’s Degree in related field (Pharmacy preferred)
- Minimum 3 years of relevant experience in sales / customer facing with preference in healthcare/pharmaceutical industry.
- Preferably experience / exposure in multiply healthcare channels namely government hospitals, polyclinics, private hospitals and clinics
- Experience in marketing plan coordination / exposure will be an advantage
- Strong strategic mindset & planning skills
- Strong project management skills
- Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
- Positive attitude and strong Product Marketing achievement
- Strong customer focus
- Proven team player and able to work with all cross functional team
Functional Competencies

- Routinely demonstrates competent application of MCBM principles, KMQ and MCBM tools
- Considers and capitalizes on the implications of the broader healthcare environment (e.g. managed care, reimbursement systems)
- Develops brand / franchise strategic plan which utilizes the full range of MCBM thinking including principles and tools
- Identifies and acts upon information gaps which limits evidence based analysis and decision making for individual and group of customers
- Appropriately challenges the status quo to reevaluate and validate brand strategy and positioning within a franchise to optimize competitive position in both short and long term
- Manages one or more brands in a franchise to achieve business objectives.
- Directs all key aspects of the franchise including clinical, regulatory, manufacturing, public affairs, lifecycle planning and management
- Routinely analyzes, interprets and communicates complex patterns and trends from information and extrapolates potential patterns
- Demonstrates the ability to manage a group of key influencers with diverging views to achieve positive outcomes for the brand / franchise
- Optimizes quality, cost and time trade-off in dealing with external and internal vendors / stakeholders
- Ensures effective execution of promotional programs and best use of manpower and budget resources to achieve optimal results and desired ROI across brand / franchise
- Adapts effectively and rapidly to changes in internal and external environment to ensure optimal business outcome
- Leverages integrated activities with internal and external stakeholders (e.g. marketing, sales, medical, corporate / public affairs) that positively impact business objectives
- Ensures effective integration of activities (e.g. marketing, sales, medical & corporate / public affairs) that impact the same customer(s)
- Partners with sales to evaluate and refine sales plan based on performance metrics / indicators
- Leverages available customer information, technologies and tools to optimize activities
- Utilizes metric tracking and ROI data to define, and if necessary, make adjustment to plans
- Gains input from sales to optimize the development of market understanding e.g. Buying Process, Customer Portrait, Market Map, ICE Plan
- Identifies longer term issues that can impact future business and appropriately allocates resources
- Proactively develops ad hoc projects / programs consistent with agreed marketing strategy to capitalize on new and evolving opportunities or to minimize potential plan shortfalls
- Identifies opportunities to exceed current objectives and plans to (re)-allocate existing or additional resources resulting in improved ROI
- Partners with sales and HR to develop and / or incorporate appropriate incentive programs to optimize the execution of plan(s) for specific brand / franchise
- Gains input from sales to determine optimal sales force configuration for each brand / franchise

Job: Product Management/Marketing Job Title:Spclst, Marketing

Primary Location: APAC-SG-Singapore-Singapore

Employee Status: Regular

Travel: No

Number of Openings: 1

Company Trade Name:MSD

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