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Associate Director, US Marketing PNH - United States  

Alexion (company)


Posted on : 11 April 2017

Project Description



Position Summary and Principal Activities:
This candidate will report to the Sr. Director of US PNH Marketing.  Key job responsibilities include, but are not limited to:


Customer Insights and Engagement

  • Develop and execute key meetings, including National Advisory Boards to obtain feedback and insight on business challenges and opportunities
  • Develop strategy for identified stakeholders as a result of customer insight from advisory board.
  • Management of PNH Speaker’s Bureau, including speaker management, bureau management
  • Create and execute ongoing training for promotional speakers, including Faculty Development Meetings and other key tactics for ongoing training
  • Manage development of key slide decks for PNH speakers, including disease, treatment and diagnostics
  • Develop collaborative relationships and plan for Alexion engagement with Key Opinion Leaders in the hematology and hematopathology space
  • Brand Strategy and tactical implementation
  • Support development and implementation of US strategic and tactical marketing plans  with  a focus on Digital and NPP
  • Lead strategic direction and implementation of tools for the HemPath audience
  • Cultivate strong relationships with cross functional teams, including global marketing, market research and the field sales organizations to develop market insights
  • Communicate effectively to all levels of Alexion staff and management
  • Manage budgets and resources


Job Requirements:


  • Experience developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts
  • Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
  • Must have 7+ years pharmaceutical industry experience and a working knowledge of marketing principles, including key principles of brand management, professional promotion and the sales process
  • Experience in managing external agencies and/or vendors on a day-to-day basis and budget management
  • Experience in selling specialty and/or orphan drugs preferred
  • Experience in marketing specialty and/or orphan drugs preferred
  • Experience in selling specialty and/or orphan drugs preferred
  • US and International (global) experience is highly preferred


 Other Requirements:

  • Bachelor's degree required, Graduate Degree Preferred
  • Strong knowledge of MS Office: Word, PowerPoint, Excel
  • Strong organization, planning and prioritization skills
  • Excellent communication and presentation skills 


Position is based in New Haven HQ. Certain activities may involve travel approximately 30-50% of the time and involve weekend programs




New Haven, CT, United States


Alexion is a global biopharmaceutical company focused on developing and delivering life-transforming therapies for patients with devastating and rare disorders. Alexion developed and commercializes Soliris® (eculizumab), the first and only approved complement inhibitor to treat patients with paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic uremic syndrome (aHUS), two life-threatening ultra-rare disorders. As the global leader in complement inhibition, Alexion is strengthening and broadening its portfolio of complement inhibitors, including evaluating potential indications for eculizumab in additional severe and ultra-rare disorders. Alexion’s metabolic franchise includes two highly innovative enzyme replacement therapies for patients with life-threatening and ultra-rare disorders, Strensiq® (asfotase alfa) to treat patients with hypophosphatasia (HPP) and Kanuma™ (sebelipase alfa) to treat patients with lysosomal acid lipase deficiency (LAL-D). In addition, Alexion is advancing the most robust rare disease pipeline in the biotech industry, with highly innovative product candidates in multiple therapeutic areas.
As a leading employer in our industry, Alexion is proud to offer a highly competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, relocation assistance and much more. To learn more about Alexion, please visit or download our App for iPhones and Blackberries.

Alexion is an Equal Opportunity /Affirmative action employer