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Associate BA/BA - Marketing Analytics  Commercial Effectiveness Bengaluru India,  

Novo Nordisk (company)

Posted on : 28 March 2017

Project Description

Job Description
  • Are you a person with innovative thinking and proactive attitude with continuous improvement as one of your career objectives?  
  • Join Finance Team at our company and get a life-changing career!

About the department:
  • Our department is currently responsible for supporting Accounting, Finance & Procurement, Financial Planning & Analytics and Marketing Analytics for Head Quarters, Region Europe, North America, International Operations & Global Service Center.
  • Through data analytics and insights, the unit supports the decision making process of the stakeholders across IO and Head Quarters , spanning Marketing and Commercial effectiveness functions.
  • Ambition is to mature into a one-stop for all Business analytics services for Marketing analytics and commercial effectiveness. 
  • Marketing Analytics aims at offering services across the sales, marketing and commercial spectrum to all geographies, by nurturing talent for our company  in accordance with company way.
  • The main purpose of our existence is to provide superior service to our stakeholders consistently and add value to the processes in terms of standardization and efficiency

Key responsibilities:
  •  Model building and provide analytical and consulting services in designing, delivering and executing projects related to Commercial Effectiveness (CE)Prepare recurrent reports of market analysis & insights and ensure on time delivery
  • Share insights with the stakeholders as a result of the analyses
  • Complete ownership of the deliverables from end-to-end with a mind-set of continuous improvement  and share recommendations with the manager
  • Drive pilot projects, track & monitor progress and ensure future stabilization
  • Ensure superior customer satisfaction by delivering high end quality support

Main job tasks:
  •  Use strong quantitative and analytic abilities to integrate and analyse data (Pharma-specific)Develop and implement models relate to Incentive compensation, other field force effectiveness areas
  • Processing various data files into useful analyses for Marketing and Commercial Effectiveness (CE)
  • Develop custom analysis tools in a variety of programming languages and applications such as Advanced Excel, SAS, VBA, Powerpoint, Access & SAP system (Business Warehouse or Business Objects) and IMS databases (Xponent, NPA, MIDAS)
  • Conduct quality check of various reports and analysis related to Marketing and CE
  • Ensure documentation (process guideline) is recorded and maintained to deliver high quality projects
  • Prepare presentation and participate in meetings to deliver results and make recommendations
  • Contribute to continuous improvement of processes
  • Ad hoc reporting activities and active participation
  • Independently execute tasks/projects with minimal supervision
  • Train junior team members and manage the operations for the assigned team members
  • Develop operating manuals for the deliverables that have been assigned   

  • Graduate/Master s Degree (preferably within quantitative/management discipline) from a well-recognized institute
  • Under-graduate degree in Pharma (BPharm), Science/Biotechnology (BSc), Engineering (BTech) 
  • Good academic track records and grades1+ years of experience in Pharma industry with commercial effectiveness experience would be a plus
  • Ability to translate business problems into most efficient and effective analysis plan; execute the analysis including data pull, data preparation
  • Ability to collaborate and communicate with different stakeholders, primarily with customers, vendors, consultants and project teams. 
  • Consulting experience is a plus
  • Experience in leveraging IMS databases (MIDAS, Xponent, NPA, etc), hospital/account-based targeting and segmentation methods
  • Strong strategic and analytical capabilities, with demonstrated experience in analyzing complex situations, collecting data
  • Effectively synthesizing the analytics/data to form a complete, cohesive picture

Technical skills 
  •  Must have: Strong hold on SAS, SQL, VBA and advanced excel
  •  Working level knowledge of IMS databases  Xponent, Plantrak, NPA, MIDASPlus: SAP (Business Warehouse or Business Objects) 

Working with Us:
  • We create value by putting patients first. 
  • Every ten seconds two people are diagnosed with diabetes, and more than 371 million people worldwide need us. 
  • Working here is not just a way to make a living, but a way to make a difference. 


India Bangalore

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